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Strategi og Transformasjon - Veien mot nye vekstområder - Impact Week

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Workshop, "Strategi & Transformasjon - veien mot nye vekstområder" - i regi av Engage // Innovate og Greater Stavanger under Impact Week 2016.

Stikkord:
Strategy & innovation
Transformational Capacity
Transformation Architecture

Published in: Business
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Strategi og Transformasjon - Veien mot nye vekstområder - Impact Week

  1. 1. IMPACTWEEKWith Engage // Innovate #Impactweek @engageinnovate
  2. 2. Strategi & transformasjon: Veien mot nye vekstområder #Impactweek
  3. 3. What is Strategy?
  4. 4. Shifting strategy
  5. 5. "Det spretter alltid tilbake" Antatt oljepris: $60 - $95 "Innovasjon og transformasjon" Antatt oljepris: mindre viktig. Nye næringer vokser frem. "Endring.. men de skjer ikke her..." Antatt oljepris: $40 - $65 "Sjokk" Antatt oljepris: $12 - $40 2015 - 2020
  6. 6. "Det spretter alltid tilbake" Antatt oljepris: $60 - $95 "Innovasjon og transformasjon" Antatt oljepris: mindre viktig. Nye næringer vokser frem. "Endring.. men de skjer ikke her..." Antatt oljepris: $40 - $65 "Sjokk" Antatt oljepris: $12 - $40 2015 - 2020
  7. 7. «Varig strukturell endring av norsk økonomi»
  8. 8. The architecture of strategy & transformation
  9. 9. What…?!?!
  10. 10. ..... Cut costs and defend the core business Let’s analyzeI want to see the financials Your typical Board of Directors or Top Managemement teams
  11. 11. Cost-cutting$$$
  12. 12. Transformational capacity Legacy core business
  13. 13. Escape dominant logic1
  14. 14. Design a structure for transformation 2
  15. 15. 3 kinds of innovation Clay Christensen, Harvard
  16. 16. Efficiency-based innovations LEAN, Simplify Cut costs, Downsizing, Frees up, preserves capital STEP: Statoil Technical Efficiency Program
  17. 17. Performance – improving innovations Improve what already is Product upgrades Limited use of capital Nordan: Smart Doors
  18. 18. Market-creating innovations Create new business models+ Create new customers Put capital to use Most value is created Shackleton, Zaptec, Lyse Fiber
  19. 19. …most understand …many think about ….few grasp
  20. 20. What leaders do Hermana Ibarra, INSEAD
  21. 21. ‘’Doer’’
  22. 22. ‘’Mobilizer’’
  23. 23. ‘’Strategyzers’’
  24. 24. ‘’Architects’’
  25. 25. Making innovation happen Rita McGrath, Columbia
  26. 26. ”The problem is NOT new ideas”
  27. 27. The problem is the system, processes, methods, tools and resource allocation.
  28. 28. …it’s the HOW of the organization
  29. 29. Innovation proficiency Ideas & Discovery Idea development Follow exponential technologies Trend hunting Basic research Incubation Incubation Testing, Prototyping Market creation Strategy & business model experiments Acceleration Ramp-up Scale Significant investments
  30. 30. How can you build an architecture of transformation?
  31. 31. From a singular logic to a system logic Ideas & Discovery Idea development Follow exponential technologies Trend hunting Basic research Incubation Incubation Testing, Prototyping Market creation Strategy & business model experiments Acceleration Ramp-up Scale Significant investments
  32. 32. M + S + M
  33. 33. M + S + M Architecture
  34. 34. Money + Structure + Mandate Architecture
  35. 35. Money #1 We have easy access to minor investment funds for new ideas and new ventures #2 As a company, we are truly great at making explorative investments
  36. 36. Structure #3 We have a unit (person, team, department) responsible for entirely new business development #4 We have a corporate structure for early ventures, strategy experiments, growth, spin-ins, spin-outs for new businesses
  37. 37. Mandate #5 We have an explicit growth ambition from the Board of Directors and Top Management #6 We have a license to think big, dream big and take calculated strategic risks
  38. 38. Transformational capacity Legacy core business
  39. 39. Your turn; Designing a transformation
  40. 40. This initiative is a clear demonstration that Europeans are innovative and able to take risks when the stakes are high. “While futuristic, the project is based on solid grounds, Ie technical prowess that already exists
  41. 41. Strategy & innovation cunsulting company Contact www.engage-innovate.com christian@engage-innovate.com Twitter: @engageinnovate

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