Leadership in Action; Strategi med andre øyne. - Christian Rangen

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Lecture given at BI Norwegian Business School's Leadership in Action program. This is a 'different' look at strategy, innovation and thinking differently.
This is the first public apperance of the Dinosaur Theory in Norwegian. More work is forthcoming.

English language edition is forthcoming by December 2011.

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  • http://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your-business/
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • http://www.inc.com/30under30/2011/index.html
  • Vijay Govindarajan in his highly acclaimed Ten Rules for Strategic Innovators: From Idea to ExecutionRead more: http://edwardboches.com/the-30-percent-rule-innovation-calls-for-20somethings#ixzz1ddW2FefC
  • Leadership in Action; Strategi med andre øyne. - Christian Rangen

    1. 1. Strategi & innovasjonDet er mye vi ikke forstår enda...
    2. 2. Verdens best selgende åpningsfilm noensinne.Omsatte for $155 mill. første helgen
    3. 3. Spillet ‘’Black Ops’’ omsatte for $360 mill. – første døgnet
    4. 4. - Første døgnetSpillet ‘’Modern Warfare 3’’ omsatte for $400 mill.
    5. 5. Antall uker for å nå $1 mrd.
    6. 6. Største ‘’entertainment’’suksess åpning gjennom tidene.
    7. 7. Større enn klassikerne
    8. 8. Hvor mye forstår vi av strategien i ‘’spill’’?
    9. 9. En historie om Fisk.
    10. 10. 2007
    11. 11. OkayVi vil lage et selskap ...
    12. 12. Vi vil lage spill. ...
    13. 13. Vi vil lage spill ...– for Facebook.
    14. 14. Som folk kan spille gratis. ...
    15. 15. Og innen 700 dager skal ... vi selge selskapet.
    16. 16. For 400 millioner. ...
    17. 17. Dollar. ...
    18. 18. ‘’Right’’
    19. 19. Og innen 700 dager skal ... vi selge selskapet.
    20. 20. ‘’Vi var en gjeng kompiser somalltid drømte om å lage spill...’’
    21. 21. Forklar det med bruk avklassiske strategimodeller.....
    22. 22. Dream Bigger
    23. 23. ‘’A completelyCloud-driven business model’’
    24. 24. ‘’A completelyinnovative business model’’
    25. 25. http://www.youtube.com/watch?v=nMCcYa_gLZs
    26. 26. Etter 20 måneder
    27. 27. Etter 20 måneder
    28. 28. Business Model Canvas Osterwalder, Pigneur, 2010
    29. 29. KP Key Partner KA Key Activities VP Value Proposition CR Customer CS Customer Relationship Segments Social Gaming KR Key Resoureces CH Channel Change how the World plays gamesC$ Cost Structure R$ Revenue Stream
    30. 30. Have you considered creating a game for your business? Lori Taylor, Social media marketing expert, http://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your- business/
    31. 31. Spark Strategic Imagination. - Professor Johan Roos
    32. 32. I want you to build me a carthat sells profitabliy for less than US$ 2000!
    33. 33. ‘’It Can’t Be Done’’
    34. 34. …one of the most important cars ever designed. - Time Magazine, 2008
    35. 35. ‘’People don’t want tobuy their food online’’
    36. 36. Tesco reinventsgrocery shopping
    37. 37. ‘’It Can’t Be Done’’
    38. 38. ‘’12 years ago we had the digital camera. But consumers did not want it.’’ Kodak’s Chief Innovation Officer, Dr. Gerald Reckert, 2011
    39. 39. ‘’There are tons of things we could have done years ago; if we only could have imagined it.’’ - Richard Seymour
    40. 40. .....the problem...
    41. 41. Dinosaur teorien Verdenspremiere.Ikke en fullt ut utviklet teori enda..... Dette er action research i praksis.
    42. 42. Hypotese
    43. 43. Din leder er mann over 40.
    44. 44. Han er mer opptatt av å beholde og beskytte dagens, fremfor å prøve nye ting.
    45. 45. Nei.
    46. 46. Nei...
    47. 47. Nei.......
    48. 48. Nei!
    49. 49. ‘’Det er sikkert best om vifortsetter slik vi gjorde i fjor...’’
    50. 50. ‘’That curiosity. You’ll lose iteventually because you’re going to get old. And the older you get the harder it is to take an interest innew things. I find it in myself....you have to force yourself’’ - Michael Lewis, FT, Nov 13. 2011
    51. 51. Dinosaur teorien sier at du når et punkt, da forsvinnerkreativiteten, nysjerrigheten, lyste n på endring, lysten på risiko og prøve nye ting.
    52. 52. Endring blir ubehagelig.
    53. 53. Innovasjon og nye ideer stopper.
    54. 54. Kort sagt. Du blir en dinosaur.
    55. 55. Men, Dinosaur er en mental ‘alder’. Det er ikke en fysisk alder. Hypotese
    56. 56. “It is not the strongest of the species that survives, nor themost intelligent thatsurvives. It is the one that is the mostadaptable to change.”
    57. 57. Hva har de følgende selskap til felles?
    58. 58. Alle ble startet av folk under 30. *Bezos var 30, Nike hadde en eldre kollega. Disneys eldre bror var like over 30.
    59. 59. Hvilke muligheter gir dittselskap ansatte under 30?
    60. 60. 30/30 Regelen i strategi
    61. 61. Vijay Govindarajan ,Ten Rules for Strategic Innovators: From Idea to Execution
    62. 62. Kan strategi være revolusjon?
    63. 63. Strategic Planning Strategic Innovation Analytical Creative Logical and linear DisruptiveExpect the future to be much Expect the future to be dynamic like the present and differentDeveloping existing business Developing alternativ (new) model business model Focus on improving Focus on new realities performanceTechnology & product-driven Customer-drivenFollowing traditions, rules and Breaking traditions, rules and mental models mental models
    64. 64. I also realized how creatively bankrupt mostcompanies are today. With a constant focus on costcutting, efficency gains, and top-down control, too many organizations have lost their mojo. - Josh Linkner
    65. 65. ‘’Apple died from ‘good’ management’’
    66. 66. ‘’Getting innovation rightrequires new leadership skills’’ - Dave Allan and Matt Kingdon
    67. 67. Strategisk innovasjon:Hva krever det av ledere?
    68. 68. I think you have to think a little bit different. - Steve Jobs
    69. 69. Most cultures throughout human history have not liked creative individuals. They ignore them or they kill them. - Howard Gardner
    70. 70. Nysjerrighet.
    71. 71. Eksperimentering.
    72. 72. Hvilke lederatferder driver innovasjon?#1. AssociatingKobler tema, spørsmål, utfordringer på tvers av miljøer#2. Questioning?Stiller hele tiden store, nysjerrige spørsmål. ‘Hva ville skje om vi....?’, ‘Hvordan kan vi......?’ Tørå drømme i spørsmålsformat.‘What if?’ ‘How’#3. ObservingObserverer trender, atferd, ser hva kunder gjør; ikke hva de sier de gjør#4. ExperimentingTør å prøve. Har tid og rom til å utforske. Det er flott å feile.#5. NetworkingTilbringer tid i andre miljøer enn kun sitt daglige virke. Besøker andre bedrifter, konferanser,tør å gå ut av komfortsonen. Hvem ønsker du å lære av? - The Innovator’s DNA. Dyer, Hal og Christensen, HBR, 2009
    73. 73. Hvilke lederatferder dreper innovasjon?• Ja, men.....• Har ikke tid...• Har ikke råd...• Prøvd det før...• Du er ny her......• Du har ikke den erfaringen vi har• ....• ....• ...• ...• ...• ...• ...
    74. 74. I define innovation as a state of mind. - Bettina von Stamm
    75. 75. He was a dreamer, a thinker, a speculative philosopher...or, as his wife would have it, an idiot. - Douglas Adams
    76. 76. When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen,and those who wonder what happened. - John M. Richardson, Jr.
    77. 77. Its kind of fun to do the impossible. - Walt Disney
    78. 78. Strategy Tools For The Next Generation
    79. 79. Twitter: @engageinnovate Blog: http://wp.me/1BUWtWeb: www.bi.no/en/Research/Academic-homepage/?ansattid=A1110305 E: christian.rangen@bi.no M. +4792415949
    80. 80. Fem bedrifter, à fem personer. Oppstart mars 2012 engageinnovate.wordpress.com/ledelse-av-innovasjon/

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