‘’Problem: ...lost the creative zest...had nothing imaginative in the works.’’ Michael Moritz
‘’Hvordan får vi organisasjonen til å tenke mer kreativt?’’
“Heres to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. Theyre not fond ofrules. And they have no respect for the status-quo. You canquote them. Disagree with them. Glorify, or vilify them. But the only thing you cant do is ignore them. Because they ‘‘Center the human race forward. And change things. They push Goes here’’while some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world are the ones who do”
Klassisk strategi handler om posisjoner Strategisk innovasjon handler om å redefinere spillet
Strategic Planning Strategic Innovation Analytical Creative Logical and linear Disruptive Expect the future to be Expect the future to much like the present be dynamic and different Developing existing Developing alternativ business model (new) business modelFocus on improving performance Focus on new realities Technology & product-driven Customer-driven Following traditions, rules Breaking traditions, rules and mental models and mental models
“Steve has a power of vision that is almost frightening. When Steve believes in something, the power of that vision canliterally sweep aside any objections, problems or whatever. They just cease to exist.” Young and Simon, 2005
“The developments will be in making the products more and more portable, …maybe the merging of the telephone and the personal computer." Steve Jobs, in Playboy, 1985
"The only way to do great work is to love what you do" Steve Jobs, 2005
"Innovation has nothing to do with howmany R&D dollars you have. When Applecame up with the Mac, IBM was spending at least 100 times more on R&D. Its not about money. Its about the people youhave, how youre led, and how much you get it" Steve Jobs, 1998
Kan du si’’Recklessly ambitious’’ om din bedrift?
Level 6 Company runs internal Level 5 certification programs in Innovation. 60+ % 50 % of have completed. employees completed Innovation KPI’s innovation Level 4 training are widely known and used. programs., severa 40 % of l completed Company is employees Master degrees experimenting completed in innovation. with innovation innovation strategies and Level 3 training Innovation is an new business programs. explilcit part of models. leadership 20 % of Innovation is a requirements Company is employees completed part of corporate actively working strategy Company has with open innovation Level 2 training developed innovation Use KPI’s for processes and programs. Management team innovation projects for Case studies or selected groups innovation. written by Internal talk about innovation Internal training external experts innovation. center for Skunk projects programs or Level 1 innovation exists Innovation in presentations A few people have developed. company DNAOne person/ completed Dedicated Open innovationdepartment innovation training budgets for programs exists Dedicatedworking on programs. budgets for innovationinnovation. Internal case Rangen & Øvstebø, 2011, innovationRead random Read regular studies written Inspired by Innovation Factory material.
1997. Apple uten zest2008. Verdens mest innovative selskap