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RSM Sustainability Forum 2014 - Sustainability As Core Strategy - Kees Jan Rameau

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The keynote presentation "Sustainability a core strategy at Eneco", was given by Kees Jan Rameau, Managing Board Eneco during the 2nd Annual RSM Sustainability Forum on April 25, 2014

The ‘operationalising’ of sustainability in the energy business was presented in Kees-Jan Rameau’s engaging keynote, “Sustainability as a Core Strategy,” in which he outlined Eneco’s strategy for moving from a centralised, fossil-fuel dependent model to a sustainable, decentralised future. While many energy companies will find it a “bumpy ride” in transforming from fossil to sustainable energy over the coming years, he noted that at Eneco “it all starts with a vision.” The business case for renewable energy is clear: not only are fossil fuels finite, with an unstable market price and a deleterious effect on the environment, but the cost of sustainable energy is descending dramatically while new business models will create jobs and national and international economic growth. This new environment requires a transition for Eneco, said Rameau: “We are no longer a seller,” he said. “Now we’re a service provider with a new business model,” in which the customer has a central role as both a consumer and producer of energy, and which demands a ‘team’ approach where government, NGO’s, business, shareholders and the consumer must work together. “Now is the time to invest in renewables,” he said.


Held on Friday, 25 April 2014, and co-organised by Sustainable RSM and STAR, the 2nd Annual RSM Sustainability Forum attracted around 180 corporate and alumni relations, staff, faculty and students of RSM.

If you want to read more on the sustainable vision of Eneco, please visit: http://www.eneco.com/en/vision/vision-eneco/

For more information on the 2nd Annual RSM Sustainability Forum, check: http://www.rsm.nl/sustainability-forum/sustainability-forum-2014/

Published in: Business, Technology
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RSM Sustainability Forum 2014 - Sustainability As Core Strategy - Kees Jan Rameau

  1. 1. RSM Sustainability Forum 2014 Powered by:
  2. 2. ................................................................................................. 25-4-2014 SUSTAINABILITY AS CORE STRATEGY Kees-Jan Rameau Eneco
  3. 3. VISION: SUSTAINABLE, DECENTRALISED AND TOGETHER
  4. 4. 5 DRIVING FORCES FOR SUSTAINABLE ENERGY… Fossil fuels are finite, and dependent on unstable regions Rising and fluctuating oil and gas prices Falling sustainable energy costs National economic growth and local jobs Emissions, pollution and global warming
  5. 5. Sources: Worldwatch Institute; IEA; BTM consult; ABS; NREL; IIIEE; ABI; Drewry 2007; UC Berkeley ERG; Navigant consulting; annual reports; team analysis. Capital IQ solar PV installed 1975-2010 1 10 100 1,000 10,000 100,000 1,000,000 1 10 100 Capital cost 2004 ¢/W Cumulative installed capacity (MW) … MOST IMPORTANT REASON IS COST REDUCTION 5
  6. 6. COST REDUCTION RENEWABLES WILL CONTINUE € 95 € 75 € 65 € - € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180 € 200 2007 2013 2020 € 170 € 160 € 100 € - € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180 € 200 2007 2013 2020 € 190 € 81 € - € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180 € 200 2007 2013 2020 Generation costs gas and coal fired power plants €481 Onshore Wind Offshore Wind Solar PV Source: McKinsey for Solar-PV, Eneco for Onshore Wind, SER Akkoord for Offshore Wind
  7. 7. Source: Bloomberg New Energy Finance Note: Include corporate and government R&D, and small distributed capacity Adjusted for re-invested equity. Does not include processed from acquisition transactions 1) CAGR = Compound Annual Growth Rate (average % year-on-year growth) 0 50 100 150 200 250 300 2004 2005 2006 2007 2008 2009 2010 2011 2012 Worldwide investments in sustainable energy ($ billion) CAGR = 25% voor 2004-2012 GROWTH SUSTAINABLE ENERGY BY 25% EACH YEAR… 7
  8. 8. EU: GROWTH OF SUSTAINABLE, DECLINE OF FOSSIL 8
  9. 9. RENEWABLES CAN ONLY BE DONE “TOGETHER”
  10. 10. THIS REQUIRES TRANSFORMATION OF ENECO Customer first From commodity to service provider New business models New competitors
  11. 11. ENECO STRATEGIC FRAMEWORK
  12. 12. CUSTOMER FIRST
  13. 13. SAVING ENERGY Toon, smart thermostat Smart meter ESCO (Energy Saving Company), e.g. Van Nelle
  14. 14. GENERATING TOGETHER Couperus, smart grid Fuji Film Tiburg, Wind Amersfoort, solar-PV
  15. 15. SUSTAINABLE CONSUMPTION Shore-side electricity District Heating, e.g. Leiding over Noord HollandseWind®
  16. 16. CRAFTMANSHIP Biomass, e.g. Bio Golden Raand, Delfzijl Load balancing, Trade Floor Eneco Offshore Wind, e.g. Princess Amalia
  17. 17. LEADERSHIP
  18. 18. SOME OF OUR SUSTAINABLE ENERGY OBJECTIVES Sustainably produced electricity in the total supply portfolio in 2103 Average CO2 emissions for Eneco-produced electricity (g/kWh) CO2 reduction in internal operations in 2013 versus 2007 City of the Future: Heijplaat, energy-efficient self-sufficient neighborhood
  19. 19. SUSTAINABLE STRATEGY, SUSTAINABLE RESULTS Sustainable image in NL EU reputation landscape Best Employer (Incompany, 2013) 23% 21% 18% 16% Eneco Nuon Essent Green Choice Reputation InstituteSustainable Image Index Employee Satisfaction (Incompany, 2013)
  20. 20. ENECO: LEADING SUSTAINABLE ENERGY SUPPLIER Source: Survey conducted by CE Delft for Greenpeace, Consumentenbond, Hivos, Natuur & Milieu, WNF, Wise and Vereniging Eigen Huis.
  21. 21. Meer winst, iets minder omzet voor Eneco De Telegraaf, wo 05 mrt 2014, 10:14 21 SUSTAINABLE STRATEGY HAS GOOD FINANCIAL RETURNS Germany's Energy Companies in Crisis Der Spiegel Eneco boekt winst door groene energie en koude winter 06/03/2014 | Door:Redactie DuurzaamBedrijfsleven.nl Energy giant RWE posts first full-year loss in 65 years Bloomberg, 4th March 2014 Nuon lijdt verlies van 2,4 miljard euro RTL Nieuws, 04 februari 2014 12:55 GDF Suez Earnings: Utility Takes $20.4 Billion Write-Down French Company Posts Loss, Crippled by Wind and Solar Electricity The Wall Street Journal, Feb. 27, 2014 2:45 pm ET Winstgroei Eneco dankzij duurzame energie NRC, 5 maart 2014
  22. 22. Thank you! Any questions? 22

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