Understanding the benefits of finding and fixing bugs on websites before you start optimising them.

2. HYPOTHESIZE THIS ...

3. ITS ACTUALLY QUITE SIMPLE

4. ITS ACTUALLY QUITE SIMPLE

5. BORED PEOPLE,
SOUND DULL RIGHT?

6. WHAT IS FU NCTIONALITY?
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7. ONCE UPON A TIME …

8. DEVICE CONVERSIONS OVERVIEW
USERS
SALES
REVENUE
CR%
AOV

9. TRUMPISM

10. TRUMPISM

11. HOW WAS IT TESTED?
Physical testing
Why?

12. SUMMARY OF WHAT WAS FOUND
2 tablets, 1 mobile and 6 desktop browsers

13. Problem
Issue
A BROKEN BUT TON

14. WHAT WAS THE R EVENUE WORTH?
£65.7k

15. WHAT WAS THE R EVENUE WORTH?
£24m£65.7k

16. IT'S AN EPIDEMIC

17. IT'S AN EPIDEMIC

18. SPINACH
Just because no one tells you
But if ONE person does tell you

19. ✓
✓
✓
test…
✓
✓
THE LESSON

20. Functionality testing is critical to your optimisation process
✓
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THE LESSON

21. www.endlessgain.com/functionality-toolkit/