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  1. 1. Competition could find in any field either education ormarketing. Globalization has given rise to several new corporative sectors of various industries. Moreover it has increased essentiality of computer. The finest of the entire computer related exertion that we gain is internet. Now with this medium, one can access information of other end without any time. The availability of various sites one side gives relevantinformation to its user, at the same time it construct a competition among web portals.learn on this website
  2. 2. One can promote sites to catch more eye of visitor with the help of seoservices The service provider of SEO gives more stress to certain keywordsThese keywords are that words used by users to get their exact search Bygiving space to these keywords, one can optimize their web pages to get firstin the link search page
  3. 3. The popular tactics used by these services are backlinks, black hat and whitehat The backlinks uses promotion of a number and inbound links tactics whileBlack hats or spamdexing is a process of forming a frame link of keywordstuffing and article spinning that degrade relevance of search result SearchEngine Optimization can be promoted with the help of various smo servicesSearch media optimization is a process to create brand image and businesspromotions
  4. 4. With the help of blog and article writing, online press release writing anddistribution and forum making, SEO increase traffic and penetrate into clienttarget audience The blog has become a common tool to build online identityand create brand awareness The idea of SEO first used by JohnAudette's company Multimedia Marketing Group, later gain globalapproach with emergence of Google in the year 1998, unveiled by Larry Pageand Sergey Brin In the present time about 60% of total net world populationuses Google search for their search for web pages
  5. 5. The uses of Google search have pulled attention of advertiser to use googleadwords services for putting advertisement in web pages As Google holds abig share of search market due to user friendly algorithm that provides easynavigation, quality content, relevance and load, the ad words services ofGoogle cover a large mass of internet visitor and a primary search foradvertisers The Google ad world follows the basic policy of pay per click model The model is made available with the help of ppc services
  6. 6. Various services related to pay per click offer attractive packages to put youradvertisement in websites The leading services of pay per click serviceprovider are Google ad world, Yahoo search marketing and Microsoft adcenter All three of them follow a bid based model of putting advertisementThe pay-per-click follows the rules of paying money to host, when their ad isclicked
  7. 7. learn on this website Available of various sites has created a competitiveenvironment in achieving higher ranking with the major search engines Hencelink building services is a process of establishing relevant, inbound links to webportals to gain targeted traffic by higher ranking in major search engine
  8. 8. learn on this website