Content marketing has been proven to increase brand awareness, drive inbound leads, develop thought leadership, and provide a number of other valuable benefits for business across the globe. Sadly, the news of it's benefits has not reached everyone. Although greater than 60% of marketers plan to increase budget for content marketing in the coming years, others have fallen victim to the myths of quality content and have yet to grasp the concept fully. Don't be a victim. This presentation can help you avoid the pitfalls of content marketing mythology and allow you to lead your organization into a brave new world of content marketing bliss.