Is Authenticity Healthy for Brands?

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Is Authenticity Healthy for Brands?

  1. 1. New EmpowHER Media Blog Post: Is Authenticity Healthy for Your Brand?For years, marketers andconsultants have all butemblazoned this concept ontothe computers of such talentedsocial media practitionerstasked with the arduous task ofmaintaining a brands presencein the digital world. In fact, tobe authentic, is usually one ofthe first or second “rules”printed in social mediahandbooks for employees tounderstand and follow. But thisconcept begs the questions,can brands truly be authentic,and if they were, is it healthyfor their image? Read full blog post at EmpowHERMedia.com/blog

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