Women are the world’s most powerful single demographic, representing 60% of the world's population. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power.
Women control $5 trillion in spending annually - Vertis Communications
62% of page views on Facebook are from female users - Nielsen
9 out of 10 women seek health information via the Web - Burst Media
FACT: Women control 90% of all health care decisions
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