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SETE EXTRA - 27 juin 2014

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Sète extra - présentation de l'état de l'avancement du dossier - CoDir - 27 juin 2014

Published in: Leadership & Management
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SETE EXTRA - 27 juin 2014

  1. 1. SETE EXTRA SETE EXTRA des offres, réductions et avantages !
  2. 2. SETE EXTRA CONCEPT  CONCEPT INNOVANT : CARTE SANS CONTACT  OFFRES REDUCTIONS & AVANTAGES : idéalement, 1 acheté = 1 offert  LARGE PUBLIC local + visiteurs  PROMOTION DU TERRITOIRE, ECONOMIE TOURISTIQUE !  TARIF ATTRACTIF pour le client  COMMISSION MOTIVANTE pour le distributeur  UN PLAN DE COMMUNICATION AMBITIEUX !
  3. 3. Des offres, réductions et avantages extraordinaires !
  4. 4. DESTINATAIRES • Les Familles • La population locale, régionale • Les vacanciers en moyen séjour • Les curistes • Les Festivaliers
  5. 5. SETE EXTRA • 4 raisons fondamentales pour un partenaires :  FLUX DE NOUVEAUX CLIENTS qui ne seraient jamais passés par votre établissement,  LES DISTRIBUTEURS de cette carte perçoivent une commission motivante (35% l’année N),  LES PARTENAIRES : AUCUN frais + AUCUN investissement = Risque zéro ! Et une large communication assurée par l’Office de Tourisme,  CES ETABLISSEMENTS SELECTIONNES contribuent à la PROMOTION du territoire (70% Sétois, 30% Bassin de Thau, pour faire circuler les clients sur ce bassin de vie, et dans les 2 sens)
  6. 6. Plusieurs configurations pour les partenaires Sur internet à partir d’un portable ou d’un smartphone Sur internet avec un PC équipé d’un lecteur Avec une tablette avec ou sans internet
  7. 7. Un réseau économique et sociétal Enregistrement Achats Promotions Consultations e-marketing, push-up avec email et sms contrôles Offres Messages Statistiques Factures automatiques Gestion informatisée Statistiques marketing
  8. 8. Le circuit client  le client achète la carte SETE EXTRA 50€ chez les distributeurs (les partenaires, buralistes, offices de tourisme…)  Le client bénéficie de plus de 500 € de réductions cumulées  la carte SETE EXTRA est chargée des offres, réductions et avantages proposés par les prestataires partenaires,  chaque offre est valable une fois  les offres seront présentées sur le site de l’office de tourisme et une page spéciale sete-extra.com  les offres seront géolocalisées grâce à l’application Next2U
  9. 9. Parcours client : achat du passeport En ligne Chez les prestataires membres du réseau SETE EXTRA Chez les distributeurs du réseau
  10. 10. Un modèle économique gagnant-gagnant Dans l’étape de lancement : • L’Office de Tourisme supporte les investissements, les coûts de gestion, les frais techniques et de communication pour la mise en place et l’exploitation du dispositif, • Les prestataires contribuent à son succès en accordant des remises et en participant à la promotion par l’affichage. • Les offres retenues doivent présenter un réel avantage pour le consommateur • Une commission est versée aux distributeurs Dans l’étape de déploiement futur : • Les bénéfices du dispositif seront reversés aux prestataires en fonction des remises accordées
  11. 11. SETE EXTRA UN PLAN DE COMMUNICATION AMBITIEUX ! Pour réussir un projet économique comme celui-ci, il faut s’en donner les moyens. PLAN MEDIA ENVISAGE POUR LE LANCEMENT : 100.000 FLYERS ESCAPADE & MARCHES à Sète, PETIT PLAN, PLAN, GUIDE HEBERGEMENT, GUIDE des MEUBLES, GUIDE ACCUEIL, SAVEUR DE SETE, Annonce Home page, Annonce Bon Plan, page Web, annonce pub sur ebillet (Escale à Sète), AGENDAS mai/sep, SETE.FR, page facebook, sachet boutique, campagnes email, campagnes sms, TOTEM face à l'office de tourisme, affichette dans les entrées de la marina des Quilles, vitrophanie partenaire, vitrophanie façade, vidéos, collerette bouteille, message radio, petit kakemono de table…
  12. 12. SETE EXTRA UN PLAN DE COMMUNICATION AMBITIEUX ! Pour réussir un projet économique comme celui-ci, il faut s’en donner les moyens.
  13. 13. SETE EXTRA ILS NOUS FONT D’ORES ET DÉJÀ CONFIANCE : - Restaurants : TERRE ET MER, LES TEMPS DE THAU, LE PORTO POLLO, LE PETIT PECHEUR, LA MEDITERRANNENNE, LA CORNICHE, LA BARQUE BLEUE, O’CEDRES, LES GOELANDS… Le St Julien à Bouzigues - Activités : LE CABARET, SETE CROSIERES avec l’AQUARIUS, KAYAK MED, FANTASY PARK, MANEGES "Les Petits Dauphins" et ‘’le Carrousel’’, CENTRE NAUTIQUE DE SETE, Ecole de Plongée Sétoise, Vents Favorables, SPA de l’Hôtel de Paris, TENNIS CLUB DU BARROU, BADMINTON CLUB,… - Commerces & Terroir : Caves Notre Dame, Place des Mômes, Institut de beauté Ô Naturelle, Tielles David, Bijoux Dörner , La Paillote aux fruits, Cinéma Comédia… - Visites : Musée de la Mer, Musée de l’Etang de Thau, Noilly Prat, Office de Tourisme de Sète (visite du port de pêche et de la criée aux poissons, visite guidée Sète histoire-là…), Sète Grand Tour, Buscapade… Liste non exhaustive Rejoignez les membres de Sète Extra !
  14. 14. SETE EXTRA Maguelonne BON Nancy DELMAS Conseillères en Séjour à l’Office de Tourisme de Sète (Hérault) 04 99 04 71 71 / 04 99 04 72 32 MERCI POUR VOTRE ATTENTION ! Emmanuelle RIVAS Directrice Office de Tourisme de Sète @EmmanuelleRivas

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