1. MODULE 4
Christine Williams
Em Mcguire
Cole Leonard
Typography Color Images Multimedia

2. Writing for Web Techniques
◦ Use headings & subheadings
◦ Draw reader's attention by using
◦ Bold
◦ Italic
◦ Different font sizes
◦ Different colors
◦ Write at a 9th or 10th grade level
◦ Keep content 'evergreen'
◦ Or update content as frequently as needed
◦ Keep adequate amount of white space
◦ Do not use more than 3 different fonts

3. Color term definitions
◦ Shade
◦ Added black to a base hue
◦ Tint
◦ Adding white to a base hue
◦ Tone
◦ Combining black & white (or gray) to a base hue

4. Copyright
◦Definition
◦The right to create, distribute, and allow
others to use your original content

5. Fair Use
◦Definition
◦Content that holds certain permissions for specific
uses that creators allow to others

6. Public Domain
◦ Definition
◦ Content that does not have copyright protection
◦ Attribution still necessary in some instances, but free to use

7. How to Avoid Copyright
Infringement
◦ Use content that is protected with Fair Use
◦ Create your own original content
◦ Document your permission to use other's content
◦ Document the creation and use of your original content

8. Fair Use Image Resources
◦ Depositphotos
◦ Shutterstock
◦ Freepik
◦ Stockvault

9. Creative Commons
◦ Allows creators to share their work and control how it is used.
◦ Many licenses available that provide different options for the
ways content can be used
◦ Attribution Guidelines:
◦ Title
◦ Author
◦ Source
◦ License

10. Think SUCCESS
◦ Simple
◦ Unexpected
◦ Concrete
◦ Credible
◦ Emotion
◦ Story

11. Multimedia Learning Principles
◦ Don’t Distract
◦ Direct Attention
◦ Use Visuals with Narration
◦ Keep it Together
◦ Chunk it
◦ Keep it conversational