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THE BIGGEST AND BEST PROMOTIONAL OPPORTUNITIES OF 2018 (POSSIBLY)

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As the Institute of Promotional Marketing’s Agency of the Year, we are constantly on the lookout for the next big thing so we can retain our status as the market leaders in added value, lifestyle reward campaigns. These cards highlight a few of our predictions for 2018.

STORY DOING FOR ALL
At the heart of our proposition is story-doing and it’s been that way since 1954. Every brand has a story to tell, our job is to bring it to life with experiences, mostly connected to driving purchase and then helping brands give it to their customers for free.

FROM GLITTER TITS TO HOLISTIC HEALTH
Some are deliberately silly, some unexpected and others a little obvious, but most have the potential to be packaged into incentive campaigns that can be used as powerful tools to change consumer behaviour.

FAD OR FUTURE?
When you play Top Trends with your friends and colleagues, think about what would encourage you to try, buy or remain loyal to a product or brand.
Whether you laugh at our predictions or agree with them, Top Trends should at the very least, act as a talking point and at best, as a crystal ball, foretelling the direction of your 2018 promotions.

A NOTE ON SCORING
All scores are based on our professional ‘hunches’. All we can say is they’ve proved accurate in the past!

Consumer Appeal
Marked out of 100, the higher the score, the more attractive the trend is to a wider group of consumers.

Brand Appeal
Marked out of 100, the higher the score, the more suitable the trend is to use as a promotional reward or partnership campaign (with the right brand of course).

Promo Opportunity
Marked out of five promotional ‘starbursts’ this scores the trend as to how much creative opportunity we believe it offers. The more stars the stronger the opportunity.

Longevity
Fad or forever? This is simply how long we believe the trend will last, using a scale of five hour glasses. The more hour glasses the longer we believe this trend will stick around.

Originality
New or ‘Not again!’ How fresh is this trend on a scale of one to five light bulbs? The more light bulbs, the newer the idea.

Published in: Marketing
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