Emma Bakker Portfolio

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A brief overview of executed campaigns from the past few years.

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Emma Bakker Portfolio

  1. 2. <ul><li>brand experience 3 </li></ul><ul><li>campaign examples: </li></ul><ul><li>jockey 75 th anniversary dash 4 </li></ul><ul><li>colgate oral health campaigns 6 </li></ul><ul><li>microsoft home retail division 8 </li></ul><ul><li>doro HandleEasy – senior mobile phone 10 </li></ul><ul><li>know-who.com launch 12 </li></ul><ul><li>contact 14 </li></ul>
  2. 4. We’ve always wondered what it would be like to see jockeys in Jockey underwear, so to mark the 75 th anniversary of the brief in NZ, we thought we’d find out... <ul><li>Results: </li></ul><ul><li>3 national television news pieces – including numerous teasers leading up to the stories </li></ul><ul><li>14 national pieces of coverage across radio, television, print and online </li></ul><ul><li>4 pieces of international coverage, including CBS Sports online and the Independent Ireland’s ‘This week in pictures’ </li></ul>
  3. 6. From helping families combat cavities, to teaching children how to look after their teeth; these campaigns helped Colgate to bring the oral health message to the people...
  4. 8. Taking Microsoft’s best keyboards, mice and software and making them must-haves for all computer users...
  5. 10. Introducing one of the world’s simplest mobile phone ranges - the doro HandleEasy and HandlePlus
  6. 12. introducing the next generation in online recruitment into the uk...
  7. 14. I am available on a freelance, contract or permanent basis. For further information, please don’t hesitate to contact me: Email: [email_address] Mobile: 0782 432 4888 Many thanks and warm regards, Emma Bakker

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