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AGR Attraction and Marketing Forum 09.03.15 - Allen & Overy

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AGR Attraction and Marketing Forum 09.03.15 - Allen & Overy

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AGR Attraction and Marketing Forum 09.03.15 - Allen & Overy

  1. 1. © Allen & Overy 2015 1 Sarah Murray, Graduate Recruitment Specialist Creating and executing sustainable social media content
  2. 2. © Allen & Overy 2015 - A&O social media in context - “How to” - Twitter & Facebook - Challenges
  3. 3. © Allen & Overy 2015 A&O Social media in context Legal industry – the social media late bloomer July 2013 Current A&O Corporate account @allenovergrads 45 followers Multiple A&O Corporate accounts @allenoverygrads 2300 followers Informative Outsourced 3000 fans In-house 5,500 fans Community-building
  4. 4. © Allen & Overy 2015 Purpose: Engage & Educate A&O Social media in context
  5. 5. © Allen & Overy 2015 “How to” 1. Approachable tone of voice 2. Methodical content plan 3. Shared ownership 4. Constant review
  6. 6. © Allen & Overy 2015 Approachable tone of voice ‘Best of luck to everyone getting their A Level results this morning. We have our fingers crossed for you!’ ‘Read up on…’ ‘Take a quick look at…’ ‘… Check it out’ ‘First lunch of the year out on the terrace, beautiful! #nofilter’
  7. 7. © Allen & Overy 2015 7 A&O fact University shout out Top 5 tips A&O other feed retweet Trainee post Industry news University shout out Top 5 tips A&O other feed retweet Trainee post Website link University shout out Top 5 tips A&O other feed retweet Trainee post Interview question University shout out Top 5 tips A&O other feed retweet Trainee post A&O news University shout out Top 5 tips A&O other feed retweet Trainee post Twitter strategy – core content plan
  8. 8. © Allen & Overy 2015 Shared ownership – Trainee posts – Sport – Social – Pro bono – Secondment – Work “A day in the life of a … … Banking trainee” … Corporate trainee” … ICM trainee” … Litigation trainee” … Real Estate trainee” … Tax trainee”
  9. 9. © Allen & Overy 2015 Methodical reminders 1 2 EVENT 3 4 5 8 9 10 11 12 EVENT 15 16 17 EVENT 18 19 22 23 24 25 EVENT 26 29 DEADLINE 30 31 1 day reminder 3 day reminder 1 day reminder 1 day reminder 1 day reminder 1 week reminder 1 week reminder 1 week reminder 1 week reminder Real time reflection Real time reflection Real time reflection Real time reflection
  10. 10. © Allen & Overy 2015 It’s cyclical, go with it
  11. 11. © Allen & Overy 2015 Facebook strategy – be visual
  12. 12. © Allen & Overy 2015 Facebook strategy – give an incentive David, Banking Partner Shreya, TraineeGabi, Client Services Assistant
  13. 13. © Allen & Overy 2015 Facebook strategy – make interaction clear
  14. 14. © Allen & Overy 2015 Facebook strategy – adapt and re-use content
  15. 15. © Allen & Overy 2015
  16. 16. © Allen & Overy 2015 Challenges – De-coding what we do – Keeping up momentum – Interaction – Differentiation
  17. 17. © Allen & Overy 2015 “How to” 1. Approachable tone of voice 2. Methodical content plan 3. Shared ownership 4. Constant review Questions?

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