Project 1
Studio II
GRDS 400-02
Emily Sutton
Professor Waters
Content

•	Project Goals
•	Brand Research
•	Competitors Research
•	Current App Review
•	Other Hotel Apps
•	Improvements
•	...
Project Goals

For this project you will take the existing mobile app for the Marriott Hotel and Resorts and improve upon ...
Brand Research

Marriott Hotel and Resorts is an American-based hospitality company that manages and franchises a broad po...
Competitors

Hilton Worldwide Holdings, Inc.

Accor SA

Best Western International, Inc.

The company is one of the world’...
Current App Review

To determine how users thought the app could be improved, a sample of negative reviews was selected fr...
Current App Review

How can you have saved
hotels if you aren’t logged
in? You should have a login
screen first.
Why do yo...
Current App Review

What is the difference
between city and distance? If
I search a city I’d like to be in
the middle of t...
Other Hotel Apps

By Gus NJ
Excellent functionality and visually
appealing. Has every feature that you
find on the full si...
Other Hotel Apps

By Hawkeye829
At first I didn’t like it. But after the last
update, I can make reservations from
anywher...
Other Hotel Apps

By Sasqch
This is the app I got to first for checking
out hotels airfares cars etc. One thing I
would lo...
Improvements

•	Make the overall visual design cohesive throughout the whole app.
•	Open the app with a login screen
•	Get...
User Personas

Name: Jim Cerrington
Age: 46
Location: Charlotte, NC
Occupation: Businessman/Entrenpour
Technical Proficien...
Flowcharts

Scenerio 1- Book a Saved Hotel as a Marriott Member
Login

Select Hotel

Select Availability

Enter Informatio...
Flowcharts

Scenerio 2- Unsave a favorite hotel as a Marriott Rewards Member
Login

Select Hotel

Select My Favorites

Swi...
Flowchart

Of Course!

Login

Profile

Looking for
Hotel that
isn’t in your
favorites?

Should Be!

No But I

Are you a
Ma...
Interface Inspiration
Sketches
Wireframes

Marriott Rewards Members
Wireframes
Wireframes

Booking a Hotel that is NOT saved as a Marriott Rewards Member
Wireframes
Wireframes

Non-Marriott Rewards Members
Wireframes
Final Designs
Final Designs
Final Designs
Final Designs
Final Designs
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Sutton project 1_marriott app

  1. 1. Project 1 Studio II GRDS 400-02 Emily Sutton Professor Waters
  2. 2. Content • Project Goals • Brand Research • Competitors Research • Current App Review • Other Hotel Apps • Improvements • User Persona • Flow Chart • Interface Inspiration • Sketches/Wireframes • Final Designs
  3. 3. Project Goals For this project you will take the existing mobile app for the Marriott Hotel and Resorts and improve upon it. They would like it to make it more cohesive with their updated branding as well an overall update in design. One of the common complaints Marriott has received about their mobile app is that it is not user friendly so they would like to fix that as well.
  4. 4. Brand Research Marriott Hotel and Resorts is an American-based hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. They have 3,800 properties in 74 countries and territories around the world. Marriott International manages 16 different brands of hotels, including: Bulgari Hotel & Resorts AC Hotels by Marriott Residence Inn by Marriott The Ritz - Carlton Marriott Hotels TownePlace Suites by Marriott JW Marriott Hotels Courtyard by Marriott Marriott Executive Apartments EDITION Hotels SpringHill Suites by Marriott Gaylord Hotels & Resorts Autograph Collection Fairfield Inn & Suites by Marriott Renaissance Hotels MOXY HOTELS Marriott Rewards is the guest loyalty program that offers travelers their choice of points toward free vacations and merchandise or frequent flyer miles, as well as other membership benefits, when staying at Marriott brand hotels worldwide.
  5. 5. Competitors Hilton Worldwide Holdings, Inc. Accor SA Best Western International, Inc. The company is one of the world’s France’s Accor is one of the world’s Best Western has more than 4,000 largest hoteliers with a lodging empire leading hotel operators and the market independently owned and operated that includes more than 4,000 hotels and leader in Europe. Present in more than hotels throughout the globe (including resorts in some 90 countries operating 90 countries, it owns or manages more nearly 2,200 in North America), making under such names as Doubletree, than 3,500 hotels worldwide. About it one of the world’s largest hotel Embassy Suites, and Hampton, as well two-thirds of its hotels are located in brand. Hotels sport its flag in about 90 as its flagship Hilton brand. France and other European markets; a countries and territories. quarter are located in Asia/Pacific. The remainder are dispersed throughout Africa and the Middle East, Latin America and the Caribbean, and North America.
  6. 6. Current App Review To determine how users thought the app could be improved, a sample of negative reviews was selected from the Marriott app page on the Apple App Store. By crestwood26 Classic case of IT being completely disjointed from the business. No one cares about mobile check in if the only thing you’re doing is telling the hotel what time you will arrive. That doesn’t even work properly since you have to mash the button to increase the time by 15 minute increments instead of just typing out the time. If you want some level of happiness from mobile check in allow people to select the gold/platinum arrival gift, change rooms, or something that’s actually valuable to the customer. Why are you even trying to roll out something people don’t want when plenty of people have commented on wanting to be able to book rewards stays through the app. Luckily for Marriott, their hotel customer service is vastly better than their mobile app development team. I wouldn’t be a Platinum Premier otherwise... By 160+nights@year Use apps 100% to book rooms. Will not book another stay at Marriott until this app vastly improves. How does a global top tier company produce such a poor product! In early 2013 Marriott got about 50 nights from me for business travel. In 2014 it will be zero. Don’t care about member status if I have to put up with an app that’s useless.
  7. 7. Current App Review How can you have saved hotels if you aren’t logged in? You should have a login screen first. Why do you need “All Hotels”? It looks at all the hotels in a location regardless of date and availability. The + and - for number of rooms and number of guests can be difficult to maneuver and is easy enter the wrong information I just left making my reservation to sign in. Isn’t all of my information on this page? Why do I need to see a card? Members shouldn’t have to remember to go to another screen to log in. It should pop up first. There are two buttons to see my reservations.
  8. 8. Current App Review What is the difference between city and distance? If I search a city I’d like to be in the middle of the city. From what? Where did this design come from? It now looks totally different from the rest. There still hasn’t been a sign in for me to save this to. Is this a button? It doesn’t read as one. Shouldn’t all the information I would need be here? Why would you need to go to the full site? Refine Search, Home and the back arrow all go to the same place. There doesn’t need to be that many options.
  9. 9. Other Hotel Apps By Gus NJ Excellent functionality and visually appealing. Has every feature that you find on the full site, plus the added feature of Tripit. Well worth using. By Nick of I wish it gave me an option to save my password and also the option to save most or all of my personal information to book rooms quicker. BEST WESTERN TO GO Best Western International Rating: 4+ Compatible on the iPhone, iPad and the iPod Touch Overall Rating:
  10. 10. Other Hotel Apps By Hawkeye829 At first I didn’t like it. But after the last update, I can make reservations from anywhere, check my points, use the map feature to see EXACTLY where the hotel is. Much better than calling or even the website! I stay an average of 3 nights a week 52 weeks a year, luv this app! By RATTOM CHOICE HOTELS Choice Hotels International, Inc Rating: 4+ Compatible on the iPhone, iPad and the iPod Touch Overall Rating: Am trying to make a reservation for 4/18/2014 and today is 1/16/2014 using points. App says it is more than 100 days until 4/18/2014 and will not let me use points. App cannot count.
  11. 11. Other Hotel Apps By Sasqch This is the app I got to first for checking out hotels airfares cars etc. One thing I would love to see in the application is the ability to save hotels that I may be interested in without actually booking. Please add that function. By Patague Kayak is THE best to find a hotel for you and anywhere and you can compare KAYAK Kayak Software Corp Rating: 4+ Compatible on the iPhone, iPad and the iPod Touch Overall Rating: from other websites or apps and kayak will have the lowest price for the same room you’re looking at.
  12. 12. Improvements • Make the overall visual design cohesive throughout the whole app. • Open the app with a login screen • Get rid of “All Hotels” tab • Swap out the + and - for picking the number of rooms and guests. • The “Rewards Page” can be changed to a Profile and have access to more information. • Add a progress bar for how close you are to getting the next level of membership. • Get Rid of the “Home” and “Refine Search” bar at the bottom. • Instead of tabs to re-order the hotel list, have a dropdown choice. • When looking at the hotel before looking at details... only have: Name, Address, Price, and Rating • Change the tabs for “Overview, Amenities, and Getting Here” to + and - drop downs. • Picture of hotel should be larger on the “Hotel Details” screen • Once on the “Hotel Details” page have static “Book it” Bar at the bottom • On the the “Review Confirmation” page have a static “Confirm” bar instead of having to scroll all the way to the bottom.
  13. 13. User Personas Name: Jim Cerrington Age: 46 Location: Charlotte, NC Occupation: Businessman/Entrenpour Technical Proficiency: Advanced Name: Kimberly Pent Age: 35 Location: Peachtree City, GA Occupation: Stay at Home Mom Technical Proficiency: Average Name: Harry and Marie Steinburg Age: 67 & 64 Location: Newburyport, MA Occupation: Retired Principal and Teacher Technical Proficiency: Below Average As a businessman Jim is constantly trying to new clients. Philadelphia and Houston are two cities that Jim frequents in his travels. He has been a Marriott Rewards member for 10+ years and wants an app where he can quickly book his usual hotels. Kimberly’s son is on a travel baseball team so they travel about once a month to competitions. Kimberly just joined the Marriott Rewards program and would like to be able to find a hotel that is on her route while roadtripping to tournaments. Mr. & Mrs. Stinburg are finally getting to travel since they retired five years ago. Besides traveling to other countries they visit their son and his family in San Fransico twice a year. Harry uses his son’s Marriott Rewards number and gets tired of having to punch it in each time he books a hotel.
  14. 14. Flowcharts Scenerio 1- Book a Saved Hotel as a Marriott Member Login Select Hotel Select Availability Enter Information Select Room Size Login Select My Favorites Select Hotel Enter Dates Choose Preferences Select Preferences Complete Reservation NEW APP CURRENT APP Select Saved Hotels NOTE: Once a Member has logged in they won’t have to do it again (if they use the “Remember Me” Preference. That will eliminate another step. Complete Reservation
  15. 15. Flowcharts Scenerio 2- Unsave a favorite hotel as a Marriott Rewards Member Login Select Hotel Select My Favorites Swipe Left on Hotel Tap Unsave Hotel Tap the Star NEW APP CURRENT APP Select Saved Hotels NOTE: Once a Member has logged in they won’t have to do it again (if they use the “Remember Me” Preference. That will eliminate another step.
  16. 16. Flowchart Of Course! Login Profile Looking for Hotel that isn’t in your favorites? Should Be! No But I Are you a Marriott Rewards Member? Select Room Size Are you a Marriott Rewards Member? Details of Room Size and Hotel Details Name and Location of Hotel Name, Location and Dates of Your Stay Hotel Details Early Check-In Check which preferences you’d like to always enjoy. Your Preferences Your Personal Information logged in! Yes! Look! You’re Select a Hotel Confirm Reservation Name and Location of Your Upcoming Reservations Your Favorite Hotels Your Previous Stays Find a Hotel Insert Information: Destination Check-In/Out Dates Number of Guests Number of Rooms Your Upcoming Reservations Address Credit Card Number Extra Towels Feather-Free Room Edit Select Preferences Enter Contact Information Enter Payment Method Confirm Reservation People who are not Marriott Rewards Members can only use the gray section. If they try to go to the profile, it will have an informational screen about why they should be Marriott Rewards Members.
  17. 17. Interface Inspiration
  18. 18. Sketches
  19. 19. Wireframes Marriott Rewards Members
  20. 20. Wireframes
  21. 21. Wireframes Booking a Hotel that is NOT saved as a Marriott Rewards Member
  22. 22. Wireframes
  23. 23. Wireframes Non-Marriott Rewards Members
  24. 24. Wireframes
  25. 25. Final Designs
  26. 26. Final Designs
  27. 27. Final Designs
  28. 28. Final Designs
  29. 29. Final Designs

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