Swim Lesson 4 Lets Get It On

951 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
951
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Swim Lesson 4 Lets Get It On

  1. 1. Lesson #4 Let’s Get It On Why Fostering a Community for a Brand is Important
  2. 2. Is brand building really about community? • Communities: - Increase word of mouth (35%) - Increase brand awareness (28%) - Bring new ideas to the organization faster (24%) - Increase customer loyalty (24%) 2
  3. 3. What are the obstacles to building community? • Getting people involved in the community (51%) • Finding enough time to manage the community (45%) • Attracting people to the community (34%) 3
  4. 4. If you are marketing for a brand, what does a consumer want? • To connect with people. • To help and be helped. • To discuss a hot topic or issue. 4
  5. 5. If you are marketing for a brand, what do you want? • Idea generation • Customer service • Co-innovation • Amplification of word-of-mouth • New product development • Product testing • Reputation management • Market research • Public relations • Employee communications 5
  6. 6. If it is about community, what does marketing have to do with it? • Give customers a place to discuss your organization. • Help your staff understand customer needs and desires. • Gain consumer insights. • Develop a culture centered on customer feedback. 6
  7. 7. How do you build a community? • Focus on what the customer needs. • Develop relationships with multiple connections and touch-points. • Make it feel local. • Don’t create more just to have more. Make everything relevant and useful. • Recognize those that contribute most. • Communicate back and forth. Don’t just listen. 7
  8. 8. Why is building community so hard? • The more content you have, the more members you will get. • The more members you have, the more content you will get. 8
  9. 9. Consumers are inviting brands to become part of their discussions. Brands need to show up and socialize.
  10. 10. Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford

×