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How To Stay Popular In The Health Food Marketing World

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Learn 3 techniques to make your food marketing even better.

Published in: Marketing
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How To Stay Popular In The Health Food Marketing World

  1. 1. STAY POPULAR IN THE HEALTH FOOD MARKETING WORLD H O W T O Learn 3 techniques that will make your food marketing, even better.
  2. 2. DO YOU MARKET AND BRAND YOUR HEALTH FOOD BUSINESS WELL? IN AN INCREASINGLY COMPETITIVE MARKET IT IS MORE IMPORTANT THAN EVER. Food businesses with healthy food retail lines have hooked on to something unique. They make products that people feel good about eating and they cater to their niche market needs.
  3. 3. PALEO GLUTEN FREE SUGAR FREE T H E A B U N D A N C E O F H E A L T H Y F O O D C O M P A N I E S E N S U R E S T H E R E I S A P R O D U C T F O R E V E R Y H E A L T H F O O D N E E D .
  4. 4. HEALTH FOOD PRODUCT PRICING CONSUMERS ARE WILLING TO SPEND MORE ON THE HUNT FOR ORGANIC, HEALTHY FOOD PRODUCTS BECAUSE: It lasts longer ( they eat less of it!) It contains no crap It contains 'good for you' ingredients They are investing more in health and food
  5. 5. WILL PAY MORE FOR HEALTH FOOD PRODUCTS IF IT MAKES THEM FEEL GOOD. Y O U R C U S T O M E R S I T M A K E S E A T I N G H E A L T H I L Y M O R E D O - A B L E M E N T A L L Y , I F S L I G H T L Y L E S S A F F O R D A B L E
  6. 6. WHAT MAKES THEM CHOOSE YOUR HEALTHY FOOD PRODUCT? T H E Q U E S T I O N I S : F R O M T H E H U N D R E D S O F A T T R A C T I V E , D E L I C I O U S , H E A L T H Y F O O D P R O D U C T S T H A T L I N E H I G H S T R E E T F O O D S T O R E S A N D O N L I N E S I T E S ?
  7. 7. THESE 3 THINGS: Niche Marketing Storytelling Consistency and reliability.
  8. 8. NICHE MARKETING Niche marketing is: Knowing exactly who your ideal customer is in a large target market Drilling down your target market further Identifying who that persons is Solving their problems
  9. 9. Niche target market: G R A I N F R E E G L U T E N F R E E G R A N O L A Customers that need something quick, low carb and low sugar to eat. Usually with food intolerances Followers of the Paleo Diet CASE STUDY: THE PALEO FOOD CO.
  10. 10. IT'S TIME TO REALLY THINK ABOUT WHO YOUR NICHE MARKET IS. Talk to your market directly Solve their problems consistently Price your product to their requirements.
  11. 11. THEY WILL KEEP COMING BACK C O M P A N Y . C O M
  12. 12. They use story telling to connect with their audience: A S M A L L H E A L T H F O O D S N A C K S T A R T U P W I T H H U G E G R O W T H P O T E N T I A L CASE STUDY:APE SNACKS This triggers empathy in the target audience, they can relate to the emotions the founder went through at the beginning. Helps them understand the business energy and passion. Creates number one supporters of the business Makes customers eager to follow their progress and journey.
  13. 13. QUALITY CONTENT AND RELIABLE DELIVERY. YOUR MARKETING SHOULD FOCUS ON THE ACCESSIBILTY AND QUALITY OF YOUR PRODUCT Build relationships Know what your customer wants Know when they want it Give them the best service every time Let your marketing show, your customers can rely on you.
  14. 14. They know what their customer want, when and how much they will pay for it. A P R O T E I N C O M P A N Y T A R G E T E D A T C O N S U M E R S W H O N E E D H I G H Q U A L I T Y P R O T E I N , T H A T ' S N O T F U L L O F C R A P . They focus on the quality and accessibility of their products Less focus on aesthetics,they let the product and message talk. They tell people what they need to know They are excellent email marketers and accurately target their audience at each stage of their buyer journey Share relevant and high-quality CASE STUDY: THE PROTEIN WORKS
  15. 15. TAKE A LOOK AT YOUR MARKETING Does your product deliver what your marketing promises? Is your target market happy every time? Do you have relationships with your customers?
  16. 16. THE BEST WAY TO MARKET YOUR HEALTH FOOD BUSINESS FOCUS YOUR EFFORTS ON A NICHE MARKET USE EFFECTIVE BACKGROUND AND BRAND STORYTELLING PROVIDE CONSISTENT AND RELIABLE MARKETING AND BRANDING
  17. 17. FOLLOW THESE TIPS AND YOUR HEALTH FOOD PRODUCT SALES WILL NATURALLY INCREASE C O M P A N Y . C O M
  18. 18. HOW TO STAY POPULAR IN THE HEALTH FOOD MARKETING WORLD C O M P A N Y . C O M R E A D T H E F U L L A R T I C L E T O S E L L M O R E O F Y O U R P R O D U C T T O D A Y

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