- Over 90% of marketers say that social media marketing is important for their business and increases traffic to their websites. However, many are unsure which social media tools work best. - Social media allows brands to increase recognition and loyalty at a low cost by directly interacting with customers. It has been shown to increase conversion rates over traditional outbound marketing. - With continued growth of e-commerce and social media usage, social media presents opportunities for brands to decrease marketing costs while improving customer satisfaction.

1. Benefits of Social Media
Marketing for Brands
By Emily Connors

2. Of marketers said that social
media marketing was
important for their business
(Hubspot)
Of marketers indicated that
their efforts increased traffic
to their websites (Forbes)
Of marketers currently
participate in social media
(Social Media Examiner)

3. However...
Of marketers using social media
are unsure about which social
media tools are the best (Forbes)

4. What images, ideas, or words do these logos evoke in your mind?

5. Increased Brand Recognition
Social media serves as a
convenient and cost-effective
way to spread brand
awareness and increase
recognition
In 2005, only 5% of American
adults used at least 1 social
media platform, by 2016 this
skyrocketed to a whopping
69%
(Pew Research Center)

6. Increased Brand Loyalty
Social media marketing allows brands to communicate and interact directly
with their target audience, establishing stronger bonds and increasing
favorability
Of Americans who follow brands
on social media are loyal to them
(Convince&Convert)

7. Increased Conversion Rates
Brands become more humanized by their interactions in social media channels,
which allows them to been seen as people, rather than corporations. This
concept is known as the humanization element and it plays an integral role in
increasing conversion rates and business traffic
Higher lead-to-close rates with
social media marketing as
compared to outbound marketing
(Hubspot)

8. Decreased Marketing Costs
Social media marketing is a highly-effective and budget-friendly way to
deliver content to a wide range of consumers at minimal cost
U.S. e-commerce sales in 2016
(Social Media Today)
Predicted U.S. e-commerce sales in
2020 (Social Media Today)

9. Increased Satisfaction
Social media marketing creates a unique platform that enables consumers
to freely share their insight and opinions with brands, which ultimately
aids customer satisfaction levels and brand perception
Of shoppers have stopped buying
from a store after experiencing bad
customer service (Social Media Today)

10. For more help with your social
media marketing, visit
https://genm.co
Additional References:
https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/2/#359645c4743f
https://www.rosemontmedia.com/dental/promote/social-media-marketing/
http://www.pewinternet.org/fact-sheet/social-media/
http://www.lightinthetunnel.in/category/social-media-marketing/
http://www.socialmediatoday.com/social-business/38-ecommerce-trends-and-stats-2017-infographic