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Empathy map horman millan agosto 2013
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Evaluation: Question 1; part three

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Evaluation: Question 1; part three

  1. 1. Jessie J- Domino Jessie J’s video to ‘Domino’ really inspired me and gave me some great ideas for my music video. • I liked the glamorous look Jessie portrayed in her first costume; which gave me the idea for Ariella’s costume in the skate park. • Jessie’s only location in this video is a studio, however your attention is taken away from this by her eye catching costumes and variety of colours; this gave me the idea to use the skate park as a location as the graffiti on the walls is very colourful and stands out. • Lastly I really liked how Jessie layered and merged her shots together to make it look transparent; this gave me the idea to do that in our music video. Jessie’s glamorous look also influenced the photo shoot for my DigiPak photos; I wanted Ariella to be in black as it portrays a sophisticated yet fierce look.
  2. 2. Rita Ora- Shine ya light Rita Ora’s video to ‘Shine ya light’ also really inspired me; • I really liked the close up shots on Rita’s face and gave me the the idea to do the same for Ariella, by doing this I was able to capture Ariella’s facial expressions really well. • I liked the tracking shot used when Rita is walking down the street, this gave me the idea to track Ariella walking down the peer. • I really like the blurred effect Rita Ora used toward the end of her video, this gave me the idea to do the same in our video at the beginning; Ariella’s feet are at first blurred and then come into focus, just like in Rita Ora’s video. • I also liked Rita’s costumes throughout her video; I especially liked the black costume she wore, which again gave me the idea for Ariellla to wear all black in the skate park scene. • The red lipstick as it stood out, leading me to do the same for Ariella. The tracking shot.

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