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Corporate innovation with Lean Startup

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Too many corporates try to "manage" innovation. Instead, it needs to happen. The Lean Startup framework offers the best tools to do just that. In this talk, I share how it's helped me navigate around the corporate "immune system" at Swisscom. I also include lessons learned by my colleagues at Liip AG working on MVP projects for Swiss businesses and public organizations.
Talk held at the Zurich Lean Startup Meetup on 15 January 2018: https://www.meetup.com/Lean-startup-Zurich/events/246439712/

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Corporate innovation with Lean Startup

  1. 1. – Lean Startup for Corporates My lessons learned about intrapreneurship Emilie Boillat (@eboillat) Zurich, 15 January 2018
  2. 2. Bridge the gap between money and good ideas 2 LEARNING #1
  3. 3. 3
  4. 4. #1 Bridge the gap between money and good ideas – Translate agile development / design thinking into management perspective – Order of magnitude revenue / costs must fit right from the start – Securing a budget for your idea is a validation of economic viability 4
  5. 5. Keep the focus 5 LEARNING #2
  6. 6. 6
  7. 7. #2 Keep the focus – Narrow down to early adopters – Solve one problem only – Iterative prototyping from the very beginning (vs. endless concepts, studies...) 7
  8. 8. Incubate fragile ideas 8 LEARNING #3
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  10. 10. #3 Incubate fragile ideas – Delay start until dedicated resources available (people, place) – Spin-off, incubation program, lab, outsource,... – At a minimum, organize agile-style sprints 10
  11. 11. “Fake it” in honest ways 11 LEARNING #4
  12. 12. 12Source: Swisscom Annual Report 2015 Established companies have a lot to lose...
  13. 13. #4 “Fake it” in honest ways – Be transparent to customers – Label it: “pilot”, “proof of concept”, “beta”,... – Genuine interest in your early adopters’ problems goes a long way 13
  14. 14. Form a stable core team 14 LEARNING #5
  15. 15. 15Source: Alex Osterwalder, Strategyzer
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  17. 17. #5 Form a stable core team – Stable team = accelerated learning – Complete set of skills (intrapreneur, techie, customer advocate, industry expert,...) – Common location 17
  18. 18. Manage fears 18 LEARNING #6
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  20. 20. #6 Manage fears – Manage your own fears: have a plan B. – Manage your core team’s fears: train them on process upfront. – Manage your hierarchy’s fears: hold pre-mortems + regular demos. 20
  21. 21. Thank you! Emilie Boillat Business Developer Liip AG Limmatstrasse 183 CH-8005 Zürich Tel +41 43 500 39 87 emilie.boillat@liip.ch Twitter: @eboillat LinkedIn: emilieboillat.ch
  22. 22. 22 Monday 10:21 St. Gallen Zürich Bern Fribourg Lausanne
  23. 23. Purpose over profits Trust over control Practice over theory Risk over safety Flexibility over strength Open over closed Compasses over maps LIIP PRINCIPLES 23

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