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Local seo strategy 101 how to grow local online presence


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8 Strategies you must know to master Local SEO 
Did you know 93% of all online experiences start with a search engine?

This means the search engine is where your power lies. When you master local SEO, you'll be well on your way to a highly successful business.

Published in: Business
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Local seo strategy 101 how to grow local online presence

  1. 1. Local​ ​SEO​ ​Strategy​ ​101:​ ​how​ ​to​ ​grow local​ ​online​ ​presence Did​ ​you​ ​know​ ​​93%​ ​of​ ​all​ ​online​ ​experiences​​ ​start​ ​with​ ​a​ ​search​ ​engine? This​ ​means​ ​the​ ​search​ ​engine​ ​is​ ​where​ ​your​ ​power​ ​lies.​ ​When​ ​you​ ​master​ ​local​ ​SEO,​ ​you'll​ ​be​ ​well on​ ​your​ ​way​ ​to​ ​a​ ​highly​ ​successful​ ​business. Let's​ ​take​ ​a​ ​look​ ​at​ ​8​ ​of​ ​the​ ​local​ ​SEO​ ​strategies​ ​you​ ​must​ ​know. 1.​ ​Create​ ​Thorough​ ​and​ ​Consistent​ ​Contact​ ​Pages Create​ ​a​ ​contact​ ​page​ ​complete​ ​with​ ​the​ ​name,​ ​address​ ​and​ ​phone​ ​number​ ​(NAP)​ ​of​ ​every​ ​location your​ ​business​ ​serves. Thorough If​ ​your​ ​business​ ​covers​ ​16​ ​cities,​ ​be​ ​sure​ ​to​ ​display​ ​contact​ ​information​ ​for​ ​each​ ​site.​ ​If​ ​you​ ​have fewer​ ​than​ ​10​ ​serviced​ ​areas,​ ​you'll​ ​want​ ​to​ ​have​ ​the​ ​full​ ​NAP​ ​available​ ​at​ ​the​ ​bottom​ ​of​ ​your website. Make​ ​sure​ ​your​ ​phone​ ​number​ ​is​ ​highly​ ​visible​ ​and​ ​customized​ ​for​ ​clicking​ ​on​ ​from​ ​mobile​ ​devices. And​ ​ensure​ ​there​ ​are​ ​links​ ​to​ ​each​ ​served​ ​location​ ​on​ ​your​ ​company's​ ​main​ ​website. The​ ​easier​ ​you​ ​make​ ​it​ ​for​ ​readers​ ​to​ ​navigate​ ​your​ ​site,​ ​the​ ​more​ ​likely​ ​it​ ​is​ ​that​ ​they'll​ ​choose​ ​to​ ​buy from​ ​you. Near​ ​your​ ​listed​ ​NAP,​ ​have​ ​the​ ​hours​ ​the​ ​business​ ​will​ ​be​ ​staffed​ ​and​ ​available​ ​should​ ​the​ ​reader attempt​ ​contact.​ ​And​ ​include​ ​any​ ​potential​ ​unavailable​ ​dates​ ​that​ ​may​ ​be​ ​out​ ​of​ ​the​ ​ordinary​ ​such​ ​as President's​ ​Day​ ​or​ ​Labor​ ​Day. Consistent Ensure​ ​your​ ​NAP​ ​is​ ​listed​ ​in​ ​the​ ​same​ ​order,​ ​the​ ​same​ ​structure​ ​and​ ​the​ ​same​ ​format​ ​everywhere​ ​on your​ ​website.​ ​Your​ ​NAP​ ​should​ ​also​ ​be​ ​consistent​ ​across​ ​all​ ​online​ ​listings​ ​for​ ​different​ ​cities. 2.​ ​Speak​ ​to​ ​Your​ ​Target​ ​Demographic​ ​Through Relevant​ ​Content​ ​Strategy
  2. 2. Local​ ​SEO​ ​content​ ​is​ ​very​ ​important​ ​to​ ​ensure​ ​you're​ ​speaking​ ​to​ ​your​ ​target​ ​audience​ ​and​ ​on​ ​topics most​ ​important​ ​to​ ​them.​ ​This​ ​not​ ​only​ ​demonstrates​ ​your​ ​competency,​ ​it​ ​also​ ​drives​ ​traffic​ ​to​ ​your website. Taxonomy Break​ ​down​ ​your​ ​content​ ​strategy​ ​with​ ​a​ ​​good​ ​system​ ​of​ ​taxonomy​.​ ​This​ ​means​ ​you​ ​divide overarching​ ​topics​ ​into​ ​sub-topics​ ​to​ ​ensure​ ​consistency,​ ​similarity,​ ​and​ ​relevance​ ​of​ ​all​ ​topics. Because​ ​your​ ​sub-topics​ ​are​ ​inter-related,​ ​Google​ ​is​ ​better​ ​able​ ​to​ ​understand​ ​the​ ​connection between​ ​the​ ​pages.​ ​This​ ​helps​ ​bots​ ​to​ ​best​ ​navigate​ ​your​ ​website​ ​and​ ​rank​ ​your​ ​pages​ ​higher​ ​on search​ ​engines. 3.​ ​Employ​ ​High-Quality​ ​Virtual​ ​Tour​ ​Photography You'll​ ​want​ ​to​ ​have​ ​a​ ​solid​ ​and​ ​personable​ ​business​ ​presence​ ​online.​ ​Strong​ ​​virtual​ ​tour​ ​photography can​ ​really​ ​help​ ​viewers​ ​truly​ ​experience​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​them. Virtual​ ​tours​ ​support​ ​SEO​ ​by​ ​keeping​ ​viewers​ ​engaged​ ​and​ ​on​ ​your​ ​page​ ​longer.​ ​And​ ​Google​ ​ranks pages​ ​higher​ ​when​ ​websites​ ​have​ ​multi-media​ ​content,​ ​so​ ​you​ ​an​ ​SEO​ ​win-win. Connection Viewers​ ​feel​ ​more​ ​connected​ ​when​ ​they​ ​see​ ​the​ ​people​ ​behind​ ​the​ ​products,​ ​as​ ​well.​ ​When​ ​you incorporate​ ​smiling,​ ​welcoming​ ​faces​ ​into​ ​your​ ​virtual​ ​tour,​ ​potential​ ​consumers​ ​are​ ​able​ ​to​ ​see​ ​that you're​ ​a​ ​human​ ​being​ ​first​ ​and​ ​business​ ​second. This​ ​makes​ ​them​ ​want​ ​to​ ​learn​ ​more​ ​about​ ​your​ ​business​ ​and​ ​how​ ​they​ ​can​ ​be​ ​a​ ​part​ ​of​ ​the​ ​action. 4.​ ​Emphasize​ ​the​ ​Testimonials Most​ ​people​ ​understand​ ​the​ ​value​ ​of​ ​reading​ ​testimonials​ ​before​ ​buying​ ​a​ ​product​ ​or​ ​service. They're​ ​looking​ ​for​ ​others​ ​who've​ ​experienced​ ​your​ ​business​ ​to​ ​see​ ​if​ ​they'd​ ​do​ ​it​ ​again​ ​if​ ​given​ ​the chance. Gather​ ​and​ ​display​ ​your​ ​customer's​ ​testimonials,​ ​feedback,​ ​and​ ​ratings​ ​prominently​ ​on​ ​your​ ​website. Be​ ​sure​ ​to​ ​include​ ​a​ ​variety​ ​of​ ​testimonials​ ​from​ ​every​ ​city​ ​your​ ​business​ ​serves​ ​and​ ​post​ ​them​ ​on the​ ​respective​ ​pages. Congruency​ ​Between​ ​Testimonials​ ​and​ ​Product​ ​or​ ​Service Connect​ ​the​ ​testimonials​ ​with​ ​the​ ​product​ ​or​ ​services​ ​for​ ​each​ ​page. For​ ​instance,​ ​if​ ​you​ ​sell​ ​wine,​ ​cheese,​ ​specialty​ ​nuts​ ​and​ ​chocolate,​ ​don't​ ​use​ ​a​ ​testimonial​ ​about how​ ​great​ ​the​ ​wine​ ​is​ ​on​ ​the​ ​nuts​ ​page.​ ​Maybe​ ​the​ ​reader​ ​is​ ​allergic​ ​to​ ​nuts​ ​but​ ​loves​ ​wine​ ​and you've​ ​just​ ​lost​ ​a​ ​potential​ ​customer.
  3. 3. The​ ​more​ ​closely​ ​associated​ ​the​ ​words​ ​are​ ​with​ ​the​ ​page​ ​topic,​ ​the​ ​more​ ​likely​ ​a​ ​viewer​ ​will​ ​become a​ ​consumer. 5.​ ​Onsite​ ​Routine​ ​Blogging To​ ​get​ ​the​ ​most​ ​out​ ​of​ ​your​ ​local​ ​SEO,​ ​you'll​ ​want​ ​to​ ​use​ ​strategies​ ​within​ ​the​ ​context​ ​of​ ​an​ ​onsite blog. A​ ​regularly​ ​updated​ ​blog​ ​can​ ​help​ ​you​ ​rank​ ​higher​ ​for​ ​terms​ ​associated​ ​with​ ​your​ ​business.​ ​Make sure​ ​the​ ​blog​ ​is​ ​updated​ ​at​ ​least​ ​once​ ​a​ ​week​ ​and​ ​pertains​ ​to​ ​at​ ​least​ ​one​ ​aspect​ ​of​ ​your​ ​products​ ​or services. Optimized​ ​for​ ​the​ ​best​ ​keyword,​ ​your​ ​active​ ​onsite​ ​blog​ ​can​ ​drive​ ​serious​ ​traffic​ ​to​ ​your​ ​website. 6.​ ​Encourage​ ​Relatability In​ ​addition​ ​to​ ​the​ ​connection​ ​virtual​ ​photography​ ​brings​ ​to​ ​the​ ​table,​ ​relatability​ ​can​ ​also​ ​support​ ​local SEO. Include​ ​a​ ​page​ ​with​ ​staff​ ​bios,​ ​interests,​ ​strengths​ ​and​ ​specialties​ ​for​ ​each​ ​location​ ​your​ ​business covers.​ ​You​ ​never​ ​know​ ​what​ ​might​ ​turn​ ​a​ ​reader​ ​into​ ​a​ ​customer. Things​ ​as​ ​simple​ ​as,​ ​“she​ ​enjoys​ ​hiking​ ​and​ ​rafting​ ​too”​ ​can​ ​turn​ ​into,​ ​“I​ ​want​ ​what​ ​she​ ​has​ ​to​ ​offer.” Be​ ​sure​ ​to​ ​include​ ​a​ ​recent​ ​photo​ ​where​ ​the​ ​staff​ ​member​ ​is​ ​looking​ ​directly​ ​into​ ​the​ ​camera.​ ​In​ ​the U.S.,​ ​eye​ ​contact​ ​is​ ​a​ ​sign​ ​of​ ​trustworthiness,​ ​competence,​ ​and​ ​confidence. 7.​ ​Sponsor​ ​Local​ ​Organizations,​ ​Events​ ​or​ ​Teams Another​ ​surprisingly​ ​powerful​ ​local​ ​SEO​ ​strategy​ ​is​ ​in​ ​local​ ​sponsorship. People​ ​have​ ​a​ ​lot​ ​of​ ​loyalty​ ​for​ ​their​ ​favorite​ ​sports​ ​teams​ ​and​ ​organizations​ ​backing​ ​a​ ​cause​ ​they care​ ​about.​ ​And​ ​when​ ​they​ ​see​ ​your​ ​business​ ​supporting​ ​locally,​ ​they're​ ​more​ ​likely​ ​to​ ​be​ ​curious what​ ​you​ ​do. If​ ​possible,​ ​sponsor​ ​teams,​ ​events​ ​or​ ​organizations​ ​in​ ​each​ ​city​ ​your​ ​business​ ​serves.​ ​Then​ ​write​ ​up a​ ​little​ ​something​ ​on​ ​your​ ​website​ ​about​ ​those​ ​sponsorships. 8.​ ​Avoid​ ​Common​ ​Local​ ​SEO​ ​Problems Now​ ​that​ ​we've​ ​covered​ ​7​ ​strategies​ ​to​ ​employ,​ ​let's​ ​look​ ​at​ ​some​ ​issues​ ​you​ ​can​ ​prevent​ ​armed​ ​with a​ ​little​ ​knowledge. A​ ​few​ ​​SEO​ ​problems​​ ​to​ ​avoid​ ​include: ● Scavenging​ ​content​ ​from​ ​other​ ​websites ● Publishing​ ​useless,​ ​duplicate​ ​or​ ​skimpy​ ​pages ● Making​ ​multiple​ ​websites​ ​for​ ​different​ ​services​ ​and​ ​stretching​ ​your​ ​content​ ​too​ ​thin
  4. 4. ● NAP​ ​inconsistencies​ ​across​ ​pages ● Contradicting​ ​information​ ​between​ ​pages ● Multiple​ ​phone​ ​numbers​ ​for​ ​the​ ​same​ ​location Finding​ ​The​ ​Best​ ​Local​ ​SEO​ ​Strategies When​ ​it​ ​comes​ ​to​ ​SEO,​ ​you​ ​want​ ​to​ ​make​ ​a​ ​lasting​ ​impression.​ ​You​ ​want​ ​to​ ​connect​ ​with​ ​your audience​ ​in​ ​a​ ​way​ ​that's​ ​meaningful​ ​to​ ​them.​ ​And​ ​turn​ ​your​ ​viewers​ ​into​ ​customers. For​ ​this,​ ​you'll​ ​want​ ​to​ ​use​ ​the​ ​best​ ​in​ ​local​ ​SEO​ ​strategies. For​ ​more​ ​information​ ​on​ ​how​ ​you​ ​can​ ​​increase​ ​your​ ​business'​ ​visibility​ ​online​,​ ​contact​ ​us​ ​today.