AIDC Multiplatform & Documentaries Feb 2011


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Online Strategy Workshop at AIDC presenters Kirsty Hunter, Jennifer Wilson and Session Producer Veronica Sive Feb 2011 Adelaide, Australia

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AIDC Multiplatform & Documentaries Feb 2011

  1. 1. Multiplatform & Documentaries<br />More than telling stories:<br />Engagement and Involvement<br />
  2. 2. Transmedia vs Multiplatform<br />Transmedia:<br />The use of multiple platforms to tell the story; where the platforms all contribute different elements; and where the viewer is often a participant in the story. <br />Usually includes a single story arc across the platforms within a narrative structure (story)<br />Multiplatform<br />The use of different platforms to extend a narrative or concept<br />Not always involving a narrative arc, but still including interaction, engagement and exploration<br />
  3. 3. Making Australia Happy<br />Three part documentary (ABC)<br />Followed eight people who undertook a structured journey to become happier<br />Multiplatform: website & Facebook<br />Visitors could undertake a ‘happiness’ test<br />Results were mapped in real time (and retained)<br />Home page included flash, map mash-up & ‘happy’ notes<br />Complete exercises could be undertaken by visitor<br />Facebook had modified quiz, fed back to site<br /><br />
  4. 4. Out My Window<br />Rich online ‘documentary’ which explores “the life in the towers and towers in life”<br />Stories sourced from around the world (locally) and presented in beautiful rich visual interface<br />Developed in flash, extensive ‘roll-over’ of active objects, sound design and embedded video<br />Some 360/panoramic elements also included<br /><br />
  5. 5. Collapsus<br />Story led online drama which investigates energy, climate issues and risks<br />Beautiful flash interface allows for classic story telling techniques (video) along with new forms of navigation (map, articles etc)<br /><br />
  6. 6. Goa Hippy Tribe<br />Used Facebook as the delivery platform (with broadcast on SBS as a later deliverable)<br />Facebook was also a character in the plot<br />Encouraged people to upload their stories to FB<br />Enabled good use of FB for promo and marketing<br />These were able to be included in the final doco<br />FB ‘app’ page developed to host the richer content<br /><br />
  7. 7. Conspiracy for Good<br />Transmedia adventure where participants use their mobile to explore and investigate<br />Dramatised plot designed to highlight social issues and used participants as part of staged action within story<br />Highly locative with clue scattered around London (current under development for other cities)<br /><br />
  8. 8. Tools and the Process<br />For more than a companion website – 15% of budget <br />Include digital as part of the project as a whole, not an afterthought (or a marketing campaign)<br />Make sure you understand the role of social media<br />Prototype using free/open source tools<br />Mapping: Ushahidi<br />Video mash-up: Stroome<br />UGC images uploaded to map: Panoramico<br />Mobile location: MyTours & Socialight<br />Web development tools: Flavors.Me<br />Promotion: moviesparx<br />You know a picture is 1,000 words. Make a picture….<br />
  9. 9. Let’s get started!<br />We’ll listen to your projects, look for some common themes to talk about and go in depth on each one.<br />