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TSC17 - Judith ten Bokkel (Kantar TNS)

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Kantar TNS presentatie door Judith ten Bokkel tijdens The Social Conference 2017

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TSC17 - Judith ten Bokkel (Kantar TNS)

  1. 1. Welke experience zoekt mijn connected consumer eigenlijk op social?
  2. 2. 90% of the world’s data was created in the past two years.
  3. 3. “Watching trends is not enough, it is necessary to be a part of them.”
  4. 4. 38% I enjoy reading and watching content from brands on social I feel constantly followed by brand advertising online 34%
  5. 5. 20% I enjoy reading and watching content from brands on social I feel constantly followed by brand advertising online 35% I actively ignore any social posts or content from brands 36%
  6. 6. 1 Customer Experience 2 The social journey 23% Using an ad blocker
  7. 7. Let’s change now! 1 Customer Experience 2 The social journey
  8. 8. The social journey 1
  9. 9. Nearly 100 sessions a day
  10. 10. 56 38 35 30 21 17 10 9 9 50 10 20 30 40 50 60
  11. 11. 6 12 18 0 2 4 6 8 10 12 14 16 18 20 3 4 16 0 2 4 6 8 10 12 14 16 18 “14 “15 “16 “14 “15 “16
  12. 12. Customer Experience 2
  13. 13. 33% For many consumers, social is now seen to have a role to play throughout the customer journey 58% 36% 33% 48%Access branded content Find out information Express an opinion Ask a question
  14. 14. 45-54 16-24 26% 36% “The brands I use have different levels of customer service online and offline”
  15. 15. Brands must coordinate channels to ensure coherent, emotionally-engaging experiences www
  16. 16. Expectations, expectations, expectations, expectations, expectations
  17. 17. Vliegensvlug?
  18. 18. Shifting spheres of influence
  19. 19. Most of the content I watch is produced by other users or celebrities
  20. 20. Nature boost Een (h)eerlijk drankje, goed voor jou én de natuur!
  21. 21. Nature boost Een (h)eerlijk drankje, goed voor jou én de natuur!
  22. 22. Nature boost Een (h)eerlijk drankje, goed voor jou én de natuur!
  23. 23. Judith ten Bokkel Client consultant at Kantar TNS Judith.ten.Bokkel@tns-nipo.com +31 613 053 450 @JudithBokkel Download gratis de highlights van Connected Life! http://bit.ly/2msA0RR

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