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TSC17 - Jamie Maple (Wilderness)

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Wilderness presentatie door Jamie Maple tijdens The Social Confernce 2017

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TSC17 - Jamie Maple (Wilderness)

  1. 1. JAMIE GOES TO HOLLYWOOD
  2. 2. Family WorkPuggyThe Wife
  3. 3. WHAT IS
  4. 4. EVERYONE ON SOCIAL IS A BRAND
  5. 5. SOCIAL IS NOT A BROADCAST MEDIUM PUGGY PICS
  6. 6. SOCIAL IS ALIVE & WELL WHEN USERS POST. BRUNCH PIC
  7. 7. HOW DID WE DEVELOP THE CONCEPT?
  8. 8. CREATE MEANINGFUL CONNECTIONS BETWEEN OUR CLIENTS AND THEIR AUDIENCE.
  9. 9. OUR CLIENTS. OUR CAMPAIGNS.
  10. 10. WHY SHOULD YOU GET YOUR AUDIENCE TO PARTICIPATE?
  11. 11. SETUP CONFLICT RESOLUTION ACT 1 - LISTENING - SOMETHING NEW - MOST ENGAGING CONTENT ACT 2 - BOOST GROWTH - TEST & LEARN - MAINTAIN ENGAGEMENT ACT 3 - SPARK CONVERSATION - PROMPT SOCIAL ACTIONS - TAKE USERS ON A JOURNEY
  12. 12. HOW DOES THIS APPLY TO BRANDS?
  13. 13. ‘SOCIAL’ IS DEAD. ‘ORGANIC’ IS DYING. DON’T JUST PAY FOR IT.
  14. 14. TELL THE STORIES THAT SHOW WHAT YOU WANT YOU WANT YOUR AUDIENCE TO THINK OF YOU. MAKE SURE THAT THE
  15. 15. HOW WE HAVE CURATED THE WILDERNESS STORY.
  16. 16. TOM JM AS GRUFF ALI
  17. 17. PEOPLE WHO LIKE A PRDUCT ON SOCIAL ARE 60% MORE LIKELY TO BUY.
  18. 18. JAMIE MAPLE SENIOR STRATEGIST jamie@wilderness.agency
  19. 19. JAMIE MAPLE SENIOR STRATEGIST jamie@wilderness.agency

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