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TFC15 - The likable brain - Roeland Dietvorst

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Presentatie van Neuro Labs op Emerce Facebook Conference

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TFC15 - The likable brain - Roeland Dietvorst

  1. 1. Ji§E§iRoélaind Diétvorst E“ FTnc'l. usnn‘: . g _
  2. 2. Dr. Roeland Dietvorst Find us on: [3 facebooks
  3. 3. Emily Elizabeth Bingham I L Hey everyone! !! Now that I got your attention with this RANDOM ULTRASOUND PHOTO I grabbed trom a Google image search, this is rust a friendly P. S.A. that people's reproductive and procreative plans and decisions are none ol your business. NONE OF YOUR BUSINESS. Belore you ask the young married couple that has been together for seemingly lorever when they are linaliy gonna start a family before you ask the parents ol an only-child toddler when a Little Brother or Little Si. .. Meer weergoven ‘vi ‘rt u l"t. l Doll 1-
  4. 4. mu. ..“ . 1'11?! .leVolL. L.-mu Hebben sociale media vergelijkbaar effect up hersenen als drug ? " AD. nI Lay Ve(saa1d aan hkes. Socnale media hebben oen vergemkbaar 0710:! up is: hevsencn als drank on drugs 5 n 4143629 «'1v‘. ' 1._, ;1, E AD. nI Waarom we verslaam li]I'I nan like: on Facebook Socuale medna heoben een 9”‘ » vevgen, -maav e‘1ecl op 1e herseren are crark er drugs Nne‘. lo qek dus : >es‘ecen aan Faceaook er Twu v‘ oe hem van ce mngevev‘ Le 45 meet car 3 um «’-. w J! mu: 4» L7 “7 ‘k -1 Social media xijn als drank en drugs Evers Staat Op
  5. 5. Intracranial self-stimulating rat I 4 J I
  6. 6. What a feeling! Touching sexually laden stimuli makes women seek rewards (2014) Journal of Consumer Psychology by festjens et al. P". T 4}‘ . ..after touching boxers, women expressed a higher preference for a smaller / ‘ immediate rather than a larger delayed . ' ~* ‘V? monetary reward. .. . . I , “ ( I ‘V, > i r _l . Kcuél‘ ‘_‘ i K
  7. 7. Nucleus Accumbens response to gains in reputation for the self relative to gains for others predicts social media use (2013, Meshi et al. . Frontiers in Human Neuroscience)
  8. 8. Disclosing information about the self is intrinsically rewarding (2012, Tamir et al. , in PNAS
  9. 9. Tweeting or checking emails may be harder to resist than cigarettes and alcohol (Hofmann, forthcoming in psychological Science)
  10. 10. Confirmation Bias, psychologist Peter Wason 1960 2-4-6 What's the rule’?
  11. 11. The Majority Illusion in Social Networks (Lehrmann 2015) Social networks can create the illusion that something is common when it is actually rare.
  12. 12. In the meantime: Facebook beats Google in traffic to major newsportals
  13. 13. Exposure to ideologically diverse news and opinion on Facebook (Science, Barkshy et al. , 2015) Q "The rise of the social algorithm" J 1 Compared with algorithmic ranking, _ , individuals’ choices played a stronger role in ———‘ ‘ limiting exposure to cross-cutting content N=10.100.000
  14. 14. Google Deep Dream: deep learning/ neural networks
  15. 15. How—O| d.net How—Old. net HOW OLD DO I LOOK? Sorry ifwe didn't quite get the age and gender right - we are still imfi ing this feature.
  16. 16. Computer—based personality judgments are more accurate than those made by humans (2014, Youyou et al. , PNAS) Computer predictions based on a generic digital footprint (Facebook Likes) are more accurate (r = 0.56) than those made by the participants‘ Facebook friends (r : 0.49) Computer personality judgments have higher external validity when predicting life outcomes such as substance use, political attitudes, and physical health. N=86.22O
  17. 17. Seeing Everyone Else's Highlight Reels: How Facebook Usage is Linked to Depressive Symptoms (2014, Steers eta| ., Journal of Social and Clinical Psychology) email vasswad facvebook T" “Comparison is the thief of joy. " Theodore Roosevelt
  18. 18. Do Facebook Status Updates Reflect Subjective We| |—Being? (2015, Liu et al. , Cyberpsychology, and Social Networking Positive emotional expressions on Facebook did not correlate with life satisfaction
  19. 19. Action recognition in the premotor cortex (1996) Brain by Galleze et al. L9 / ,_ ' kg 7°- *- T"' 10 ~ 5% 0 ‘lr| llJ“"'"“lf‘JjlL|
  20. 20. Robot Human C ongrm. -nt Rulwi ('ung_vni. ~n| Incangruenl Rohot lnctvntzrucnl
  21. 21. Robol (‘uiigniciii Robot Im. 'olI; .'nn: nl (Ar "Ill| I.In (2-. .gmt-in Iluimln rum"). -mt-. u l(‘u
  22. 22. Experimental evidence of massive—sca| e emotional contagion through social networks (Kramer et al. , 2014, PNAS)
  23. 23. Online social network size is reflected in human brain structure (Kanai et al. , 2011)
  24. 24. Marital Satisfaction and Break—ups differ across on—line and off—line meeting venues (2013, Caciopo et al. , PNAS) —0“‘°‘ Marriages that began online, when compared with those that began through traditional offline venues, were slightly less likely to result in a marital breakup and were associated with slightly higher marital satisfaction / / ' A’ N=19.161
  25. 25. 1?Jf2r. :t= l.3i; i;Ie'J; ':1iJ. tl .1»

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