Proprietary informationProprietary informationProprietary information
Proprietary information
Proprietary information
Marketing is
about knowing
your clients
Proprietary information
Proprietary information
Proprietary information
Kanalen en
systemen zijn vaak
aparte werelden
MOBILE
ON-SITE
CONTENT
OFF-SITE
CONTENT
EMAIL
CALL
C...
MOBILE
ON-SITE
CONTENT
EMAIL
CALL
CENTER
OFF-SITE
CONTENT
#1
Consistente Dialoog
MOBILE
ON-SITE
CONTENT
EMAIL
CALL
CENTER
OFF-SITE
CONTENT
CRM
#2
O.b.v. zo veel
mogelijk informatie
Proprietary informationProprietary information
Proprietary information
Proprietary information
1. Klant of niet klant
2. Relevante aanbevelingen
3. Personalisatie (3 x)
4. Call center
Proprietary information
1.
Proprietary information
Informatie = relevantie
1.
Geen klant:
Doe de
premieberekening
en ontvang € 25 korting
als je klan...
Proprietary information
2.
Proprietary information
•
•
•
•
2.
Proprietary information
3.
Proprietary information
•
•
•
•
3.
Proprietary information
3.
Proprietary information
•
•
•
4.
Proprietary information

Proprietary information
Proprietary information
Proprietary information
Proprietary information
Proprietary information
Proprietary informationProprietary information
Thank you!
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Rene Bulthuis - Relay42 - Conversion14

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Rene Bulthuis - Relay42 - Conversion14

  1. 1. Proprietary informationProprietary informationProprietary information
  2. 2. Proprietary information
  3. 3. Proprietary information Marketing is about knowing your clients
  4. 4. Proprietary information
  5. 5. Proprietary information
  6. 6. Proprietary information Kanalen en systemen zijn vaak aparte werelden MOBILE ON-SITE CONTENT OFF-SITE CONTENT EMAIL CALL CENTER
  7. 7. MOBILE ON-SITE CONTENT EMAIL CALL CENTER OFF-SITE CONTENT #1 Consistente Dialoog
  8. 8. MOBILE ON-SITE CONTENT EMAIL CALL CENTER OFF-SITE CONTENT CRM #2 O.b.v. zo veel mogelijk informatie
  9. 9. Proprietary informationProprietary information
  10. 10. Proprietary information
  11. 11. Proprietary information 1. Klant of niet klant 2. Relevante aanbevelingen 3. Personalisatie (3 x) 4. Call center
  12. 12. Proprietary information 1.
  13. 13. Proprietary information Informatie = relevantie 1. Geen klant: Doe de premieberekening en ontvang € 25 korting als je klant wordt Bestaande klant: Doe de premieberekening om te zien of je nog steeds goed verzekerd bent
  14. 14. Proprietary information 2.
  15. 15. Proprietary information • • • • 2.
  16. 16. Proprietary information 3.
  17. 17. Proprietary information • • • • 3.
  18. 18. Proprietary information 3.
  19. 19. Proprietary information • • • 4.
  20. 20. Proprietary information
  21. 21.
  22. 22. Proprietary information
  23. 23. Proprietary information
  24. 24. Proprietary information
  25. 25. Proprietary information
  26. 26. Proprietary information
  27. 27. Proprietary informationProprietary information Thank you!

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