Mobile Convention Amsterdam 2014 - Takeaway.nl/Thuisbezorgd.nl - Jitse Groen

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  • Mobile Convention Amsterdam 2014 - Takeaway.nl/Thuisbezorgd.nl - Jitse Groen

    1. 1. To the next level. Mobile in the near future. JitseGroen,Founder&CEO 22May2014
    2. 2. Takeaway.com • What we do • Company history & key figures • Mobile history, current situation & future • Questions?
    3. 3. What we do
    4. 4. Company history 2000 2002 2003 2007 2010 2012 2013 2014 Thuisbezorgd.nl Thuisbezorgd.be Broad band Lieferservice.de Pizza.be Takeaway.com € 13M investment Takeaway.com 3.0 Vietnam €74M investment
    5. 5. Key figures • 27.000+ Restaurants • 10 Countries • 6 Offices in 5 countries • 350+ Staff members • 1,7M+ Orders per month • 50% Growth in 2013
    6. 6. Mobile history • First mover (Vodafone Live) • Mobile website since 2008 • First iPhone app in 2009 • Mobile payments • TV adds for apps (2010)
    7. 7. Key mobile figures • 2.000.000+ Downloads • 4,5 Star Average review • 30 Apps in 6 languages
    8. 8. What we have learned • Cut out all the steps • Do not believe people that tell you that a mobile website is enough • Use the functionality that phones give you • Push your apps! • Don’t try to rebuild the website • Don’t build and be happy • Don’t create separate tab and phone apps
    9. 9. Current mobile situation 34% 37% 48% 51% 0% 10% 20% 30% 40% 50% 60% BE DE NL AT % MOBILE ORDERS
    10. 10. Mobile vs Web • Acquisition costs • Retention rates • CLV H I G H E R LOWER • Ticket prices • % online payments • Google costs!
    11. 11. Mobile features • Services vary by geography • Food Tracker • Social login • Mobile payments
    12. 12. Mobile future @ Takeaway.com • Passive -> proactive • User input -> location/context analysis • Type -> voice driven • Payments -> 1 click • Peer reviews -> Social reviews
    13. 13. Questions?

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