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Mcintosh e.day 2007 Guardian Unlimited

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Weblogs, user generated content, multimedia en de behoefte aan 24-uur per dag wereldnieuws hebben een enorme impact op traditionele mediabedrijven. Neil McIntosh, hoofd van de afdeling editorial development bij de Guardian, legt uit hoe Engelands grootste online krant zich aanpast aan de nieuwe wereld - wat het doet en wat het nalaat - nu digitale nieuwsvoorziening in hoog tempo groeit.

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Mcintosh e.day 2007 Guardian Unlimited

  1. 1. Reinvention Neil McIntosh September 13, 2007
  2. 2. Guardian.co.uk
  3. 3. Guardian Unlimited <ul><li>Britain’s most popular newspaper website </li></ul><ul><li>August 2007: 155.1m impressions, 15.8m unique users (2006: 134.5m / 12.5m) </li></ul><ul><li>Webby Awards - best newspaper website 2007, 2006, 2005 </li></ul>
  4. 5. 1907: e=mc 2
  5. 6. 1807: first passenger railway
  6. 7. 1602: Hamlet
  7. 8. 1504: Michelangelo’s David
  8. 9. What’s this century’s biggest innovation?
  9. 10. The network’s impact on us Joshua Quittner, Hotwired, 1995
  10. 11. A new, new (new) journalism 1: Multimedia
  11. 12. A new, new (new) journalism 2: Outbound reporting
  12. 13. A new, new (new) journalism 3: Better journalism
  13. 14. Neil McIntosh <ul><li>[email_address] </li></ul><ul><li>www.completetosh.com </li></ul>

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