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MCA12- Jay Altschuler - Unilever

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MCA12- Jay Altschuler - Unilever

  1. 1. MARKETING IN AWORLD GONE MOBILEJay Altschuler @jayman726Director, Global Media InnovationMay 8, 2012 1
  2. 2. ‘200,000 years – time spentplaying angry birds world wide’
  3. 3. ‘94 minutes- average daily timespent in mobile apps’
  4. 4. ‘more transistors made last year than grains of rice grown’
  5. 5. 6B mobile connections; latest billion added in just 16 months -- APAC 50% of total
  6. 6. ‘3 Ferraris were bought via mobile last year’
  7. 7. NOMOPHOBIA
  8. 8. Mobile changed the conversations between our  brands and consumers
  9. 9. this is our time!

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