MCA 2013 - Roamler - Wiggert de Haan

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MCA 2013 - Roamler - Wiggert de Haan

  1. 1. GPS  (fast)  internet  connec1on  camera  Video  Audio  Compass  Gyroscope  
  2. 2. 2013:  1bln  Smartphones  
  3. 3. Fact  based  repor7ng  Out  of  Stock  Monitor  Shelf  Scan/Monitor  Price  Scan/Monitor  POS  Scan  Formula  Monitor  Ad-­‐hoc/  Free  Format  
  4. 4. Loca7on  based  crowdsourcing  
  5. 5. !"#Andere  SKU  30%  Ander  product   20%  20%  Uitstel  aankoop  Retailer  Switch  OOS  Measurements  
  6. 6. 0%  10%  20%  30%  40%  50%  60%  70%  10   11   12   13   14   15   16  N=350  
  7. 7. Loca7on  based  informa7on  
  8. 8. •  250  ideas  •  30  new,  unique  ideas  •  Alterna7ves  •  Know  what  prio’s  are  •  Crash  =  cash    Crea7ve  inspira7on  
  9. 9. Mass  Individual  2013:  Over  30  Mobile  Workforce  companies  
  10. 10. Future  Private  Workforces  Public  workforces  Communi1es  Audits  Mystery  Shopping  Jobs  Fact  Based  Repor1ng  1-­‐N  1-­‐1  
  11. 11. @Wiggert  Wiggert@roamler.com  

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