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MCA 2013 - Mobiento Emil Salonen

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MCA 2013 - Mobiento Emil Salonen

  1. 1. Hello MCA. Let’s talk about the Personal Web2013-05-23Emil Salonen+46 705 107890emil.salonen@mobiento.com@emilsalonen
  2. 2. © MOBIENTOMOBILEVS.DESKTOP 2
  3. 3. © MOBIENTODesktop vs Tablet vs Smartphone Sales3Chart: Ben Evans | Source: Gartner, IDC, Enders
  4. 4. © MOBIENTOMOBILEDEVICEUSE 4
  5. 5. © MOBIENTODaily Use of Mobile/Tablet vs Desktop5Chart: Luke Wroblewski | Source: Gartner, FT
  6. 6. © MOBIENTOALWAYSONALWAYSTHEREALWAYSACCESSIBLE6Mobile vs Desktop
  7. 7. © MOBIENTOMobile vs Desktop Capabilities719932013
  8. 8. © MOBIENTOWORKVS.LIFE 8
  9. 9. © MOBIENTOMONITORING9
  10. 10. © MOBIENTO 10PRIVACY
  11. 11. © MOBIENTOWORKEXPECTATION11
  12. 12. © MOBIENTOPERSONALDEVICEFORPERSONALTASKS 12
  13. 13. © MOBIENTOMOBILEFIRST 13
  14. 14. © MOBIENTO 14
  15. 15. © MOBIENTOFOCUS15Mobile First
  16. 16. © MOBIENTOTOUCH16Mobile First
  17. 17. © MOBIENTOCONTEXT17Mobile First
  18. 18. © MOBIENTOWHAT’SPERSONAL?18good
  19. 19. © MOBIENTO 19What’s Good Personal?
  20. 20. © MOBIENTOPERSONALISED19What’s Good Personal?
  21. 21. © MOBIENTOPERSONALISEDCONTEXT-AWARE19What’s Good Personal?
  22. 22. © MOBIENTOPERSONALISEDCONTEXT-AWAREDATA-AWARE19What’s Good Personal?
  23. 23. © MOBIENTOGood Personal - ICA20Personalised / Data-aware
  24. 24. © MOBIENTOGood Personal - ICA20Personalised / Data-aware Context-aware
  25. 25. © MOBIENTOGood Personal - ICA20Personalised / Data-aware Context-aware Data-aware
  26. 26. © MOBIENTOContext-aware: Nike+21
  27. 27. © MOBIENTOContext-aware / Data-aware / Personalised: Nike+22
  28. 28. © MOBIENTOContext-aware: Aftonbladet23
  29. 29. © MOBIENTOWHAT’SPERSONAL?24bad
  30. 30. © MOBIENTOCREEPY25Mobile vs Desktop
  31. 31. © MOBIENTOTOUGHPROMISETOKEEP26
  32. 32. © MOBIENTOCONFUSING27
  33. 33. © MOBIENTOMAKEIT MOBILEMAKEIT PERSONAL28
  34. 34. © MOBIENTOThank you!Emil Salonen+46 705 107890emil.salonen@mobiento.com@emilsalonen

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