MCA 2013 - Edelman PR - Renate Nyborg

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MCA 2013 - Edelman PR - Renate Nyborg

  1. 1. Tweet me!I’m @renateLEARNING TO SEE THROUGHMOBILE TINTED GLASSESRenate Nyborg, Global Director of Mobile
  2. 2. Tweet me!I’m @renateHELLO!I’m @renatefrom Edelman
  3. 3. Tweet me!I’m @renateWHAT’S ON MY MINDNOT THIS
  4. 4. Tweet me!I’m @renateWHAT’S ON MY MINDOR THIS
  5. 5. Tweet me!I’m @renateARE AD/PR AGENCIES DEAD?We’re not in Kansas anymore...
  6. 6. Tweet me!I’m @renateTHE WORLD CHANGES EVERY TUESDAY Tweet me!I’m @renateGoogle Glass 3D printingPebble SnapChat
  7. 7. Tweet me!I’m @renateTHE QUESTION:If the world keeps changingevery week, what does‘business planning’ mean?
  8. 8. HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESSWHOshould do itWHAThas changed
  9. 9. Tweet me!I’m @renateWHAThas changed
  10. 10. Tweet me!I’m @renateTHE WORLD HAS CHANGEDSPOT THEDIFFERENCE?
  11. 11. Tweet me!I’m @renateTHE INFLECTION IS COMING (INDIA 2012)Tweet me!I’m @renateTHE WEB IS MOBILE
  12. 12. Tweet me!I’m @renate60%+ Facebook & Twitter100% InstagramTweet me!I’m @renateSOCIAL MEDIA IS MOBILE
  13. 13. Tweet me!I’m @renateGoogle and search areat the very core of themobile experienceSEARCH IS MOBILE1 in 4Google searchesare on mobile
  14. 14. Tweet me!I’m @renate017,50035,00052,50070,000Social Networing News Reference TV Guides RetailTOTALAUDIENCE44%49%58%45%61%FASTEST GROWING CONTENT CATEGORIES (2011 to 2012)Tweet me!I’m @renateNEWS IS MOBILE
  15. 15. Tweet me!I’m @renateMOBILE DRIVES ACTION95% of smartphone users conduct local searches90% will act on their results within 24 hours64% of smartphone restaurant searches convertwithin one hourSource: Google Think Insights, October 2012
  16. 16. Tweet me!I’m @renateREACH NEW AUDIENCESMOBILEWEBPERCEPTION REALITYMOBILEWEB
  17. 17. Tweet me!I’m @renateBILLION6MOBILE IS EVERYONE Tweet me!I’m @renate
  18. 18. Tweet me!I’m @renateMOBILE IS GLOBAL Tweet me!I’m @renate
  19. 19. Tweet me!I’m @renate
  20. 20. Tweet me!I’m @renateBRANDS DON’T RULE Tweet me!I’m @renate
  21. 21. Tweet me!I’m @renate63%37%TOP 100 UK BRANDSIN FACT, BRANDS ARE BEHINDOptimisedUnoptimisedTweet me!I’m @renate
  22. 22. Tweet me!I’m @renate83%10%7%ENGAGEMENT74%1%25%BUDGETPrint Mobile OtherAND THE GAP IS WAY TOO BIG Tweet me!I’m @renate
  23. 23. HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESS
  24. 24. Tweet me!I’m @renateCAN WE STILL ‘PLAN’ BUSINESSES?Tweet me!I’m @renate
  25. 25. Tweet me!I’m @renateLETS PLANT SOME SEEDS
  26. 26. Tweet me!I’m @renateMOBILE IS BEHAVIOURHome WorkShop PlayTweet me!I’m @renate
  27. 27. Tweet me!I’m @renateKNOW YOUR AUDIENCETweet me!I’m @renateARE YOU THINKING ABOUT THEIRLIFESTYLE OF MOBILITY?
  28. 28. Tweet me!I’m @renateLISTEN TO SIGNALSTweet me!I’m @renate
  29. 29. Tweet me!I’m @renateCASE STUDY: FACEBOOK ADSTweet me!I’m @renateUK BUDGET: £4,600
  30. 30. Tweet me!I’m @renatePLAY AND PILOTTweet me!I’m @renate
  31. 31. Tweet me!I’m @renateCASE STUDY: CAPTAIN MORGANTweet me!I’m @renate500,000+ new Facebook fans300%+ increase in engagementWhat is the ROI ofsocial media?Gee, I don’t know.Let’s find out usingMOBILE!
  32. 32. Tweet me!I’m @renateSWITCH UP RECRUITMENTTweet me!I’m @renate
  33. 33. Tweet me!I’m @renateSEE THROUGH MOBILE GLASSESCoeuisSummlyHailo
  34. 34. Tweet me!I’m @renateSTART MAKING SENSETweet me!I’m @renate
  35. 35. Tweet me!I’m @renateTHESE ARE OUR SEEDS FOR CHANGETREND SPOTTINGLISTEN TO SIGNALSPLAY & PILOTENTREPRENEURIAL EMPLOYEESA NEW PERSPECTIVE
  36. 36. Tweet me!I’m @renateWHOshould do it
  37. 37. Tweet me!I’m @renate
  38. 38. Tweet me!I’m @renateTHANKS!Renate Nyborgrenate.nyborg@edelman.com
  39. 39. Tweet me!I’m @renateOUR SERVICE OFFERING
  40. 40. Tweet me!I’m @renateINSIGHT
  41. 41. Tweet me!I’m @renateAPPS
  42. 42. Tweet me!I’m @renateNumber 2 in foodNumber 1 in newsPROMOTION
  43. 43. Tweet me!I’m @renateTRAININGEdelman Mobile Learning appsAvailable May 2013

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