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MCA 2013 - Capgemini - Pascal Spelier

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MCA 2013 - Capgemini - Pascal Spelier

  1. 1. 2Making your businessmobile is no longera matter of debate
  2. 2. 3The pace of technologicalevolution and adoptionis daunting
  3. 3. 4
  4. 4. 5
  5. 5. 6But is yourbusinessready for thejourney?
  6. 6. 7We are and Obama is…
  7. 7. 8We neverlook up
  8. 8. 9Obama isAlways On
  9. 9. 10Phonesaren’t thesameanymore…
  10. 10. 11First theybecamesmaller…
  11. 11. 12Thenbiggeragain…
  12. 12. 13Phonesbecamesmart
  13. 13. 14There’s an Appfor that
  14. 14. 15It’s time to have a mobile strategyPlateauTime 1 “I want an app too”2 Mobile 1.0 ‘quick & dirty’3 Mobile 2.0 ‘neatly integrated’4 Mobile, leveraging touch points1234
  15. 15. 16Information Transactions & Self-Service Marketing / Brand UtilitiesHave a clear view of the purposeof your apps
  16. 16. 17Apps should be task oriented, simpel andrelevant in a contextKSFThe immediacyof instant accessto the companywhen it mattersThe simplicity ofcompleting tasksin just a fewsteps andRelevant in acontext
  17. 17. 18How totransformyourbusinessusingmobile?
  18. 18. 19CustomerJourneyAwareness Orientate Buy Receive Use ServiceBuying goodsand servicesLife events /Products /ServicesSave for goalsOld ageprovisionHealthRisk preventionand mitigationOther eventsVoice of the customer:I want..., I need...Voice of the employee:I want..., I need...Determine for your products & services...... each with it’s own customer journey...... how mobile can improve the customer experience ...123
  19. 19. 20SpecificmobilecharacteristicsLocationBasedServicesPhoto /VideoTextMessageDataStorageE-mail InternetAccessGamingConsoleNewTrendsTxtmsgng,so funny;-)... and how you can leverage on specific mobilecharacteristics.4Choice of mobile development method.MobileDevelopmentPure Web Pure Native Applications Hybrid Web & Native Multi-Platform Developm.+5
  20. 20. 21CustomerJourneyAwareness Orientate Buy Receive Use ServiceEach customer journey has a customer-side and an organization-sideProcessesMidofficeCustomerRelationshipManagementCustomerFinancialManagementDocumentManagementCommunicationManagementBusinessProcessManagementSecurity
  21. 21. 22Beware ofputtinglipstickon a pig
  22. 22. 23How canmobilehelp you enhance thecustomer experiencein acustomerjourney?
  23. 23. 24
  24. 24. 2579,2% of all women ask theirgirlfriend(s) for advice whileshopping
  25. 25. 26
  26. 26. 27aisle411 indoor location &commerce platform,enhance the indoor shopperexperience
  27. 27. 28
  28. 28. 29How canmobilehelp you improve yourprocessesand help yourco-workers?
  29. 29. 30
  30. 30. 31
  31. 31. 32
  32. 32. 33Critical success factors forestablishing and managing acomprehensive mobile strategyMeasurementManagementTechnologyPoliciesObjectivesScope
  33. 33. 34Burberry:“to be the firstcompany that’s fullydigital end to end”
  34. 34. 35Total access to Burberry, acrossany device, anywhereand with the same feelingof the brand
  35. 35. 36
  36. 36. 37
  37. 37. 38
  38. 38. 39Digital-First thinking:Burberry designs flagshipshop to resemble it’s website
  39. 39. 40…is exploiting the complimentarityof its stores and e-commercesolutions to offer the bestpossible service
  40. 40. 4124/7 Click & Collect
  41. 41. 42Real-time stock information
  42. 42. 43Mobile is so important; put yourbest people on mobile.If you don’t have a mobile strategy,you are no longer relevantEric SchmidtFormer CEO and current Executive Chairman Google
  43. 43. 44Are you ready togo mobile?Do the test!Enterprise MobilityBenchmark app
  44. 44. 45Pascal SpelierManaging ConsultantAll Channel ExperienceReykjavikplein 1,Utrecht, The NetherlandsMobile:+31 (0) 6 53 29 90 17pascal.spelier@capgemini.comThank you!

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