eTravel 2014 - Andre Scholten

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eTravel 2014 - Andre Scholten

  1. 1. Emerce eTravel Andre Scholten, Google Analytics, SEO en Site Speed specialist
  2. 2. 1 minuut lopen 8 minuten wachten Veel klachten
  3. 3. 1 minuut lopen 8 minuten wachten Veel klachten 8 minuten lopen 2 minuten wachten Geen klachten
  4. 4.  Wachten irriteert ons mateloos  Ons leven glijdt onder ons vandaan  De klok tikt ongenadig door  We hadden nog zoveel mooie dingen kunnen doen  Zucht…
  5. 5. Psychologisch feit: wachten vinden we niet leuk
  6. 6.  We made the new platform 60% faster and this resulted in a 14% increase in donation conversions. When all the infrastructure was complete we built an identical page on the new platform and compared it to the old platform. We were pretty blown away with the results.
  7. 7.  The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds. Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.
  8. 8.  Half of the downloaders loaded our landing page in under 2.10 seconds. For non-downloaders, that figure was 3.67 seconds — 75% slower. Previously, we predicted a 1 second reduction in page load speed would improve download conversions by 2.7%. In reality, our optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
  9. 9.  Every 100ms delay costs 1% of sales
  10. 10.  Page load times from 6-9 seconds to 1.2 seconds  The site hardware (server) stack for the improved site requires 10% of the physical resources before the improvements  The improved site has delivered a 5% – 12% lift in top-line revenue
  11. 11. Stelling: • Conversie optimalisatie < Laadtijd optimalisatie
  12. 12. Stelling: • Conversie optimalisatie < Laadtijd optimalisatie Campagnes Website Product Succes
  13. 13. Client (80%) Server (20%)
  14. 14. Client (80%) Server (20%) GA
  15. 15.  1, 6, 1, 6, 1, 6, 1, 6, 1, 6, 1, 6 = 3,5  3, 4, 3, 4, 3, 4, 3, 4, 3, 4, 3, 4 = 3,5
  16. 16.  website.nl <- 6 connecties
  17. 17.  website.nl <- 6 connecties  plaatjes.website.nl <- 12 connecties  bestanden.website.nl <- 18 connecties  cdn.website.nl <- 24 connecties
  18. 18. Origineel • 4,85 KB Yahoo! Smush.it • 2,87 KB 41% kleiner! Google Pagespeed • 3,05 KB 37% kleiner!
  19. 19.  40 scripts  Enkele grote dubbele libraries = 40 keer wachten, downloaden, verwerken, uitvoeren, vrijgeven terwijl alles stopt
  20. 20. Website Tag Manager Adwords Remarketing Criteo Affiliate Social Enz. Website Adwords Remarketing Criteo Affiliate Social Enz.
  21. 21. Dynamic 25%/75%/100% Relay42 TagMan Static 100% Google Tag Manager QuBit
  22. 22.  Wachten vinden we irritant  Snelle sites leiden tot verbeteringen op alle facetten  Het heeft meer potentie dan conversie optimalisatie  We kunnen zelf nagaan hoe we er voor staan  We moeten er mee aan de slag!!!

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