eTravel 2013 - Stephan Bosman - Zoover

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eTravel 2013 - Stephan Bosman - Zoover

  1. 1. 9-6-20131The Traveller’s Road to Decisions
  2. 2. 9-6-20132“From media player to online retailer”“The future of online travel”
  3. 3. 9-6-20133About Us
  4. 4. 9-6-20136“From media Player to Online retailer”
  5. 5. Trend to Check Out
  6. 6. 2013“from cpa to retail”
  7. 7. Why?“Owning your visitors”“Visitors searching for price-comparison”“New Content”“Less dependend from Google”“Trusted Brand”“Ready for the big shift in travel”“Optimise revenue”
  8. 8. Owning your visitors
  9. 9. Visitors searching for price-comparison
  10. 10. New Content
  11. 11. Less dependend from Google
  12. 12. Trusted Brand
  13. 13. Ready for the big shift in travel
  14. 14. Optimise revenue
  15. 15. 9-6-201317“The Future of online travel”
  16. 16. Trends“Traditional Touroperator disappear”“From retail towards direct distribution”“Virtual touroperating”
  17. 17. Traditional Players
  18. 18. Direct Distribution
  19. 19. VTO
  20. 20. 5 stages in travelInspiration Search & book pretravel holiday shar experience
  21. 21. 9-6-201323“mobile”
  22. 22. Travellers Rely on Mobile Devices to Research Travel Information
  23. 23. Mobile (smartphone)
  24. 24. Mobile (tablet)
  25. 25. 9-6-201327Q&AStephan Bosmans.bosman@zoover.com@stephanbosmanlinkedin.com/in/stephanbosman

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