Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eretail12 - Sven Huberts - Isobar

787 views

Published on

Published in: Business, Technology
  • Be the first to comment

eretail12 - Sven Huberts - Isobar

  1. 1. Mobile  &  eRetail March  7,  2012woensdag 7 maart 2012
  2. 2. Consumer Contradiction Maximize Choice Flexibility Minimize Choice Complexity Mobile & eRetail | 2012woensdag 7 maart 2012
  3. 3. Flexibility and Complexity 5.3 research events in 2010 When using smartphones instore, more than 10.4 research events in 2011 50% of consumer do not buy on that visit. Mobile & eRetail | 2012woensdag 7 maart 2012
  4. 4. Mobile & eRetail 42% of mobile phones are smartphones 70% of mobile phones are smartphones 39% growth YOY in mCommerce until 2016 2.3% Conversion rate for tablets (2.5 for desktop’s) Mobile & eRetail | 2012woensdag 7 maart 2012
  5. 5. The Three Complications 1. Don’t get caught in the technological arms race unless you know what you’re fighting 2. Flexibile mobile functionality means organizational flexibility 3. Consumer Complexity Mobile & eRetail | 2012woensdag 7 maart 2012
  6. 6. 1 Don’t get caught in the technological arms race unless you know what you’re fighting.woensdag 7 maart 2012
  7. 7. Possibility vs Reality Mobile & eRetail | 2012woensdag 7 maart 2012
  8. 8. Airwalk’s invisible augmented reality pop-up store Mobile & eRetail | 2012woensdag 7 maart 2012
  9. 9. In the face of complexity, think small Mobile & eRetail | 2012woensdag 7 maart 2012
  10. 10. Should I develop a mobile website or mobile app ? VS App Website Mobile & eRetail | 2012woensdag 7 maart 2012
  11. 11. 2 Flexibile mobile functionality means organizational flexibilitywoensdag 7 maart 2012
  12. 12. Mobile and PC Mobile & eRetail | 2012woensdag 7 maart 2012
  13. 13. Tesco Mobile & eRetail | 2012woensdag 7 maart 2012
  14. 14. The “Apple Store Experience” Mobile & eRetail | 2012woensdag 7 maart 2012
  15. 15. Flexibility for Everyone There needs to be flexibility and agility across departments to make the most of mobile’s potential Mobile & eRetail | 2012woensdag 7 maart 2012
  16. 16. 3 Consumer flexibilitywoensdag 7 maart 2012
  17. 17. Our Final Complications 1. Cutting through the technological complexity by starting small and developing an understanding of what consumer actually need and use. 2. Cutting through the complications that arise out of mobile’s functional flexbility by aligning your organization and stakholders to be agile and function across departments 3. I would like to return to the initial observation concerned with complexity for the consumer and helping in the decision making process. Mobile & eRetail | 2012woensdag 7 maart 2012
  18. 18. Choice complexity To make choices simpeler, consumers make sub-sets of their preferred products and then choose from them. Mobile & eRetail | 2012woensdag 7 maart 2012
  19. 19. Social-Mobile Mobile & eRetail | 2012woensdag 7 maart 2012
  20. 20. Mobile CRM Insert video from youtube Mobile & eRetail | 2012woensdag 7 maart 2012
  21. 21. Mobile CRM Insert video from youtube Mobile & eRetail | 2012woensdag 7 maart 2012
  22. 22. Bridging systems Mobile is only a bridge that connects and integrates other infastructural systems like CRM, social media, or organizational structures Mobile & eRetail | 2012woensdag 7 maart 2012
  23. 23. Bedankt!woensdag 7 maart 2012

×