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B2BDE18 - Christian Arno - Translation at scale

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Christian Arno - Lingo24 @ B2B Digital Europe 2018

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B2BDE18 - Christian Arno - Translation at scale

  1. 1. Translation at scale Questions: slido.com/#L0027 3 translation technologies to accelerate international growth
  2. 2. Trend #1 We live in an ever more global marketplace
  3. 3. Trend #2 Traditional trading relationships are being disintermediated
  4. 4. Trend #3 AI and Technology are transforming what is possible
  5. 5. Winners are: global first (or early), globally customer-centric, and fast
  6. 6. The losers thought global/ecommerce/ technology were optional
  7. 7. The winners don’t use free translation.
  8. 8. The winners use: ● AI-infused human translation ● Quality controlled ● Integrated ● Managed
  9. 9. (How) do you translate?
  10. 10. What is Translation Memory (T.M.) software?
  11. 11. What is Translation Management Software?
  12. 12. What is Machine Translation?
  13. 13. 84% of business buyers more likely to buy in their own language 60% of shoppers from non-English countries rarely or never buy from English-only websites Source: Common Sense Advisory, ‘Cant’ Read, Won’t Buy’.
  14. 14. ● Extend reach by market and product range ● Speed time to market ● Reduce ‘total cost of translation’ Benefits
  15. 15. Key numbers: 162 Lingo-ists Eur 11m revenue NPS 49 and rec rev at 108
  16. 16. Old World ● ● ● ● ●
  17. 17. New World ● ● ● ● ● ●
  18. 18. Appendix 1: ● Stats for global business case ht: Shopify ● Starting out and scaling up in translation: Lingo24 (apologies) ● Building blocks to translation at scale - content gravity: Agility PIM
  19. 19. Ai-infused human translation is here. Let’s help your team make the most of it. Contacts: ● christian@lingo24.com ● LinkedIn: Christian Arno

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