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Engage 2018 - Maarten Lens-FitzGerald - Websites are dead. Long live the conversation

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Maarten Lens-FitzGerald - Conva Voice Services @ Engage 2018

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Engage 2018 - Maarten Lens-FitzGerald - Websites are dead. Long live the conversation

  1. 1. WEBSITES ARE DEAD LONG LIVE THE CONVERSATION Maarten Lens-FitzGerald, Emerce Engage December 2018
  2. 2. Maarten Lens-FitzGerald: I instigate movements that shape the future Web - Email - Mobile - Augmented Reality - Work - Voice
  3. 3. 1- The Movement 2 - The Engagement3 - The Expectation Today
  4. 4. 1 - The Movement
  5. 5. We have been using mediocre tools for 200 years
  6. 6. We have been talking for over 50.000 years
  7. 7. Typing Conversation 0 75 150 225 300 270 41 TYPING VS TALKING Words per minute
  8. 8. Is the revolution starting? The voice race is heating upThe voice race is heating up
  9. 9. ~13 million sold ? Actions 2nd generation ~65 million sold 50K Skills 3rd generation Both push hard on device integrations
  10. 10. Samsung’s Adam Cheyer and Dag Ki4laus
  11. 11. Facebook PortalAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta ITS A THING… And many more …
  12. 12. Will smart speakers just be a blip in de adoption graph?
  13. 13. FASTEST ADOPTION EVER
  14. 14. Google is now in Dutch, early beginning
  15. 15. 2 - The Engagement
  16. 16. https://www.youtube.com/watch?v=z9V9PrYCrpE&t=2s
  17. 17. Voice is a lot like Manuel from Fawlty towers
  18. 18. Of what are you more afraid and why?
  19. 19. How well can you converse?
  20. 20. Arnold Lakhovsky, The Conversation   Avoid unnecessary details. Do not interrupt another while he is speaking. Do not do all the talking. Choose a subject of mutual interest. Be a good listener. The conversation should be in harmony with the surroundings. The Art of Conversation by Josephine Turck Baker, 1907
  21. 21. User research Customer service Brand creative Design fiction VUI Opportunity Lenses Adjusted from Ben Sauer slide
  22. 22. Creating voice services is 70% design and 30% development 90% 10%
  23. 23. “Find your key question” David Low, Amazon Alexa EU
  24. 24. THE NEW AGENCY PERSONA DEVELOPMENT SONIC BRANDING CONVERSATION DESIGN KEY QUESTION DISCOVERY VOICE STRATEGY VOICE & API INTERGRATION
  25. 25. 3 - The Expectation
  26. 26. Voice is the interface layer for artificial intelligence It will be highly personal and engaging Highly private Highly contextual The ultimate tool, service and assistant Always learning, always present
  27. 27. How will your product be THE product: “Alexa, get me pizza….” Maarten: Wood fired oven Lori: New York Pizza Personal and contextual knowledge graph
  28. 28. Voice for Shopping Voice for Ads Voice for Ads & other data Who will own voice?
  29. 29. Personal Contextual Private Mega platform Who will own voice?
  30. 30. LEARN TO CONVERSE, THAT’S WHERE THE ENGAGEMENT WILL BE
  31. 31. THANK YOU Let’s explore together! Maarten Lens-FitzGerald, maarten@conva.ai, 0646333308

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