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Engage 2018 - Lindsay McEwan - 7 Key Views Consumers: To Increase Omnichannel Engagement

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Lindsay McEwan - Tealium @ Engage 2018

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Engage 2018 - Lindsay McEwan - 7 Key Views Consumers: To Increase Omnichannel Engagement

  1. 1. © 2018 Tealium Inc. All rights reserved. | 1 7 Key Views Consumers: To Increase Omnichannel Engagement
  2. 2. “Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny”
  3. 3. © 2018 Tealium Inc. All rights reserved. | 3 Consumers want Convenience Attitude to data sharing is variable based on trust in brand and age of consumer The number of consumers happy to share data with brands they trust has doubled since 2016. Autofill - Top reason for sharing data Loyalty 35+
  4. 4. © 2018 Tealium Inc. All rights reserved. | 4 Consumers want Convenience Interconnectivity between brands and applications builds a seamless experience
  5. 5. © 2018 Tealium Inc. All rights reserved. | 5© 2018 Tealium Inc. All rights reserved. | 5
  6. 6. © 2018 Tealium Inc. All rights reserved. | 6© 2018 Tealium Inc. All rights reserved. | 6 Brands want the Same Thing The Freedom to choose your own vendors and suppliers
  7. 7. © 2018 Tealium Inc. All rights reserved. | 7 © 2018 Tealium Inc. All rights reserved. | 7 A HUGE Opportunity for Brands building omnichannel experiences from Consumer Data
  8. 8. © 2018 Tealium Inc. All rights reserved. | 8 1. Attitudes towards sharing personal data 2. Awareness of data protection law 3. Mobile and digital tracking 4. Experience of mobile and data-driven services 5. Rating of mobile and digital experiences 6. Personalisation 7. Expectations of cross-device tracking 7 Key Consumer Views #WebinarHashtag
  9. 9. 1. Consumer Attitudes Towards Sharing Personal Data
  10. 10. © 2018 Tealium Inc. All rights reserved. | 10 Attitude Towards Sharing Personal Data #WebinarHashtag
  11. 11. © 2018 Tealium Inc. All rights reserved. | 11 © 2018 Tealium Inc. All rights reserved. | 11 Be Transparent With Consumers
  12. 12. 2. Consumer Awareness of Data Protection Law
  13. 13. © 2018 Tealium Inc. All rights reserved. | 13 Awareness of Data Protection Law #WebinarHashtag
  14. 14. © 2018 Tealium Inc. All rights reserved. | 14 © 2018 Tealium Inc. All rights reserved. | 14 Continue to Develop Your Data Governance Strategy
  15. 15. 3. Consumer Attitudes Towards Mobile and Digital Tracking
  16. 16. © 2018 Tealium Inc. All rights reserved. | 16 Attitudes Towards Mobile and Digital Tracking #WebinarHashtag 2017 2018
  17. 17. © 2018 Tealium Inc. All rights reserved. | 17 © 2018 Tealium Inc. All rights reserved. | 17 To increase brand trust: ● Provide choice and education to consumers around opting-in and subscription preferences ● Be transparent in which the ways your brand will be following consumers and what types of interactions will take place and what the benefits are ○ Always allowing your consumers the option to opt-out ● Allow the consumer to be in complete control ○ This will encourage repeat website visits and brand loyalty Attitudes Towards Mobile and Digital Tracking
  18. 18. 4. Consumer Experience of Mobile and Digital Data-Driven Services
  19. 19. © 2018 Tealium Inc. All rights reserved. | 19 Experience of Mobile and Digital Data-Driven Services #WebinarHashtag
  20. 20. © 2018 Tealium Inc. All rights reserved. | 20 © 2018 Tealium Inc. All rights reserved. | 20 Consider the People, Process and Technology
  21. 21. 5. Consumer Rating of Mobile and Digital Experiences
  22. 22. © 2018 Tealium Inc. All rights reserved. | 22 Rating of Mobile and Digital Experiences #WebinarHashtag 2017 2018
  23. 23. © 2018 Tealium Inc. All rights reserved. | 23 © 2018 Tealium Inc. All rights reserved. | 23 Profiles Need to Reflect the Individual
  24. 24. 6. Consumer Attitudes Towards Personalisation in Mobile and Digital
  25. 25. © 2018 Tealium Inc. All rights reserved. | 25 Attitudes Towards Personalisation in Mobile and Digital #WebinarHashtag
  26. 26. © 2018 Tealium Inc. All rights reserved. | 26 Website DMPs Call Center CRM Personalisation Vendors Display Mobile Apps Marketing Clouds Social Internal Builds We’re All Looking to Engage © 2018 Tealium Inc. All rights reserved. | 26
  27. 27. 7. Consumer Expectation of Cross-Device Tracking
  28. 28. © 2018 Tealium Inc. All rights reserved. | 28 Expectation of Cross-Device Tracking #WebinarHashtag
  29. 29. © 2018 Tealium Inc. All rights reserved. | 29 © 2018 Tealium Inc. All rights reserved. | 29 Create a seamless experience for those who trust you
  30. 30. © 2018 Tealium Inc. All rights reserved. | 30 Takeaways #WebinarHashtag ● The shift in consumer attitudes between caution and trust ● Brands were already moving in the right direction - GDPR has reinforced this ● HUGE opportunity for brands that use data to deliver experiences ● A regulator presence has put an end to the Wild West!
  31. 31. © 2018 Tealium Inc. All rights reserved. | 31 Q&A
  32. 32. © 2018 Tealium Inc. All rights reserved. | 32 Thank You www.tealium.com

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