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Emerce Fashion 2018 - How to connect with the luxury consumer - Bernd Damme

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Bernd neemt je mee in de wondere wereld van de ‘luxury consumer’. Wie is hij of zij? Wat drijft ze en hoe kun je ze aan je binden? Hij komt met spraakmakende voorbeelden en concrete tips om zelf aan de slag mee te gaan.

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Emerce Fashion 2018 - How to connect with the luxury consumer - Bernd Damme

  1. 1. ‘How to connect with the luxury consumer of today & tomorrow?’ - Amsterdam -
  2. 2. Overview Introductie: House of Eléonore; How to connect with the luxury consumer; 5 ontwikkelingen waar jij op kan inspelen; Tips voor de dag van morgen; Q & A. y y y y y
  3. 3. House of Eléonore
  4. 4. “It’s more fun to be a pirate than to join the navy”
  5. 5. Forecast rough diamond production
  6. 6. 60.000 kilograms of rock is mined to source a 1 carat rough diamond. This is the equivalent to the weight of 465.000 iPhones. For a diamond smaller than the eye of the camera on your iPhones.
  7. 7. 80% less carbon dioxide Is used when creating a laboratory created diamond. 30-40% more affordable Up to a staggering 8.000% for coloured diamonds. CARBON OXYGENOXYGEN
  8. 8. Bespoke Ready-to-wear Bridal One Off Capsules
  9. 9. Travelling Experience
  10. 10. ”How to connect with the luxury consumer of today & tomorrow”
  11. 11. “The number one luxury buying generation today is the Millennial generation (18-38 years of age), who constitute 45% of luxury buyers”
  12. 12. 1% The richest 1 percent will own 30% of total capital 30%
  13. 13. 38% 1% 10% 30% 60% 60% T h e r i c h e s t 1 0 p e r c e n t o w n s 6 0 % , t h e r i c h e s t 3 0 t h a t f o l l o w s o w n s 3 8 & p e r c e n t o f t h e w e l f a r e . T h e r e m a i n i n g 6 0 % m u s t d o w i t h 1 % .
  14. 14. Understand. Create. Perform.
  15. 15. They have it all… From an exclusive supercar to a 2nd home in Spain. So how to make the right impression?
  16. 16. 5 ontwikkelingen waar jij op kan inspelen!
  17. 17. 12% - 32% growth ‘17
  18. 18. “In the next 10 years, McKinsey & Company expects the share of luxury sales occurring online to triple, making e-commerce the world’s third largest luxury market after China and the U.S”
  19. 19. 12% - 32% growth ‘17
  20. 20. 1. Online goes offline
  21. 21. 2. Concierge service
  22. 22. W E I N V I T E Y O U T O I N D U L G E Y O U R S E L F AT C H ÂT E A U S T. G E R L A C H A N I C O N I C F I V E S TA R L U X U R Y H O T E L N E A R M A A S T R I C H T W I T H T H E P U R C H A S E O F W E D D I N G B A N D S V A L U E D AT € 2 . 0 0 0 , - O R M O R E , H O U S E O F E L É O N O R E W I L L W H I S K Y O U A N D Y O U R L O V E D O N E A W AY F O R S O M E W E L L D E S E R V E D PA M P E R I N G . F O R M O R E I N F O R MF O R M O R E I N F O R M AT I O N , P L E A S E E M A I L
  23. 23. 3. It is the price, stupid!
  24. 24. 4. Create memories
  25. 25. 5. Personal delivery
  26. 26. Tips voor de dag van morgen ‘Good artists copy, great artists steal’ Eat. Read. Repeat; Organiseer je eigen peer group. y y y
  27. 27. Q & A
  28. 28. Bernd Damme Founder & managing director bernd.damme@houseofeleonore.com +31 (0) 20 333 7548 Tolstraat 127 Amsterdam Instagram: houseofeleonore www.houseofeleonore.com C O N T A C T
  29. 29. House of Eléonore

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