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Emerce eDay 2019 - Remco Barbier & Lennart Boven - Unlock the potential of technology in running

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Remco Barbier & Lennart Boven - NN Group & TDE @ Emerce eDay 2019

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Emerce eDay 2019 - Remco Barbier & Lennart Boven - Unlock the potential of technology in running

  1. 1. UNLOCK THE POTENTIAL OF TECHNOLOGY IN RUNNING
  2. 2. &Remco Barbier Lennart Boven Head of Branding, NN Group remco.barbier@nn-group.com Managing partner, TDE lennart@tde.nl
  3. 3. NN Running Team
  4. 4. NN Running Team
  5. 5. Every medal tells a story. Collect the stories behind your medals, all in one place.
  6. 6. Every medal tells a story. Collect the stories behind your medals, all in one place.
  7. 7. What if we could give every runner a personal story of their race? Insight
  8. 8. User First Relive something people are proud of Psychology of.. Collecting The way people think Storytelling Give people something to share Acknowledgement
  9. 9. 02 DataCombine existing data points Existing data points into a valuable story: • Weather conditions • Timing data (e.g. MYLAPS) • Personalised photos • Historical data
  10. 10. 02 StorytellingPersonal Running Story
  11. 11. FlowHow it works And receive a medal Run a race Hold the NFC chip against your phone Scan your medal And unlock your Running Story Enter your BIB
  12. 12. StatsResultaten
  13. 13. Next stepsSmart Medal 2.0 Optical Character Recognition (OCR) Image Recognition Add all the medals from the past Digital Trophy room Add user generated media to medal Store your collection
  14. 14. 02 SponsorhipsSponsorship opportunities
  15. 15. Thank you! More info: smartmedal.io

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