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Emerce Dare 2019 - Manon Miltenburg - The rise and rise of US writing

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Manon Miltenburg - Mr. Koreander @ Emerce Dare 2019

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Emerce Dare 2019 - Manon Miltenburg - The rise and rise of US writing

  1. 1. The rise and rise of UX writing 1. 2. 3. Where it came from What it looks like Why it matters
  2. 2. I work at Mr Koreander
  3. 3. We’re humanizing the digital world Since 2012
  4. 4. From then to now DesignContent
  5. 5. UX Writing Brand Personality Webcopy ConversationD esign UX Writing Conversational Design Brand PersonalityDesign Content From then to now
  6. 6. From then to now UX Writing Brand Personality Webcopy ConversationD esign UX Writing Conversational Design Brand PersonalityDesign Content
  7. 7. Our belief
  8. 8. Personality makes your brand stand out
  9. 9. A consistent personality makes brands feel human
  10. 10. Touchpoints are increasingly digital
  11. 11. Humans like interacting with other humans
  12. 12. Anthropomorphism is the tendency to humanise non-human objects.
  13. 13. ‘Language is the main factor that makes interfaces more human-like.’
  14. 14. What is UX writing anyway?
  15. 15. UX writing designs the conversation between a digital product and its user.
  16. 16. UX writing designs the conversation between a digital product and its user. CTA Instructions Navigation ConfirmationError messages Privacy stuff Loading screens 404
  17. 17. It’s making sure people enjoy their (digital) experience, from orientation to confirmation.
  18. 18. Before During After UX writing Conversion
  19. 19. Just fix it
  20. 20. consistency + personality = trust & emotional connection
  21. 21. The art of UX writing
  22. 22. Even witty, upbeat brand personalities are serious when necessary.
  23. 23. Playful During an action Serious After successfully completing User journey When encountering an error
  24. 24. Let’s stir things up
  25. 25. The current scenario Sprint 0 Sprint 1 Sprint 2 Sprint 3 UX design Visual design UX writing
  26. 26. The ideal scenario Sprint 0 Sprint 1 Sprint 2 Sprint 3 UX design Visual design UX writing
  27. 27. Why this matters
  28. 28. Drop me some poetry at manon@mrkoreander.nl www.mrkoreander.nl

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