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Emerce Conversion - Pieter Jongerius - Fabrique

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Emerce Conversion - Pieter Jongerius - Fabrique

  1. 1. - Pieter Jongerius -<br />PERSUASIVE DESIGN<br />Usability is een commodity<br />Follow me on Twitter: @pieterj<br />
  2. 2. 2<br />PERSUASIVE DESIGN<br />Wat is het?<br />Aan de slag<br />De toekomst<br />EMERCE #CONVERSION . @PIETERJ<br />
  3. 3.
  4. 4. 4<br />EMERCE #CONVERSION . @PIETERJ<br />
  5. 5. ROBERT FABRICANT<br />5<br />EMERCE #CONVERSION . @PIETERJ<br />“Behavior is our medium”<br />vimeo.com/3730382<br />
  6. 6. hoe verander je gedrag?<br />
  7. 7. PERSUASIVE DESIGN<br />FAIL<br />7<br />EMERCE #CONVERSION . @PIETERJ<br />WIN<br />MOTIVATION<br />MOTIVATION<br />TRIGGER<br />TRIGGER<br />USABILITY<br />USER ABILITY<br />BRON: BJ FOGG BEHAVIORMODEL.ORG (VEREENVOUDIGD)<br />
  8. 8. Okay, aan de slag<br />
  9. 9. EEN SUCCESVOLLE FLIRT<br />9<br />EMERCE #CONVERSION . @PIETERJ<br />“How you doin’?”<br />uiterlijk<br />gedrag<br />communicatie<br />VRIJ NAAR: BIRKIGT & STADLER (1986)<br />
  10. 10. PERSUASIVE DESIGN<br />10<br />EMERCE #CONVERSION . @PIETERJ<br />Nul euro<br />Gratis!<br />€ 0,00<br />uiterlijk<br />gedrag<br />communicatie<br />
  11. 11. FRAMEWORKS<br />11<br />EMERCE #CONVERSION . @PIETERJ<br />?<br />uiterlijk<br />gedrag<br />communicatie<br />
  12. 12. MENTAL NOTES<br />12<br />EMERCE #CONVERSION . @PIETERJ<br />
  13. 13. MENTAL NOTES<br />13<br />EMERCE #CONVERSION . @PIETERJ<br />
  14. 14. SHOEDAZZLE<br />14<br />EMERCE #CONVERSION . @PIETERJ<br />
  15. 15. SELF EXPRESSION<br />15<br />EMERCE #CONVERSION . @PIETERJ<br />
  16. 16. SOCIAL PROOF<br />16<br />EMERCE #CONVERSION . @PIETERJ<br />
  17. 17. SCARCITY<br />17<br />EMERCE #CONVERSION . @PIETERJ<br />
  18. 18. CURIOSITY<br />
  19. 19. RECOGNITION OVER RECALL<br />
  20. 20. CHALLENGES & REWARDS<br />
  21. 21. STATUS<br />21<br />EMERCE #CONVERSION . @PIETERJ<br />
  22. 22. SOCIAL PROOF<br />22<br />EMERCE #CONVERSION . @PIETERJ<br />
  23. 23. SCARCITY<br />
  24. 24. HUNKEMÖLLER<br />
  25. 25. LOSS AVERSION<br />
  26. 26. LOSS AVERSION<br />
  27. 27. WERKEN MET MENTAL NOTES<br />27<br />EMERCE #CONVERSION . @PIETERJ<br />
  28. 28. 28<br />EMERCE #CONVERSION . @PIETERJ<br />
  29. 29. INSIGHTS<br />29<br />EMERCE #CONVERSION . @PIETERJ<br />
  30. 30. INSIGHTS<br />30<br />EMERCE #CONVERSION . @PIETERJ<br />
  31. 31. SALIENCY<br />
  32. 32. GUIDING<br />32<br />EMERCE #CONVERSION . @PIETERJ<br />
  33. 33. GUIDING<br />33<br />EMERCE #CONVERSION . @PIETERJ<br />
  34. 34. COLOR<br />
  35. 35. FLUENCY<br />
  36. 36. FLUENCY<br />
  37. 37. MAGNETIC: HUMAN STARE<br />
  38. 38. WERKEN MET ‘INSIGHT’<br />38<br />EMERCE #CONVERSION . @PIETERJ<br />
  39. 39. FRAMEWORKS<br />39<br />EMERCE #CONVERSION . @PIETERJ<br />?<br />uiterlijk<br />gedrag<br />communicatie<br />
  40. 40. 40<br />EMERCE #CONVERSION . @PIETERJ<br />
  41. 41. Usability voldoet niet meer.<br />
  42. 42. Persuasive design is het antwoord<br />
  43. 43. ...voor nu.<br />
  44. 44. what’s next?<br />
  45. 45. DESIGN, BUT NOT AS WE KNOW IT<br />User centered design<br />Brand design<br />Usability engineering<br />Persuasive design<br />Story design<br />User experience design<br />Interaction design<br />Visual design<br />Transmedia design<br />...<br />45<br />EMERCE #CONVERSION . @PIETERJ<br />
  46. 46. HET EINDE VAN DESIGN<br />Evidence based<br />Patterns<br />Multivariaat testen<br />Google’s‘41 shades of blue’<br />46<br />EMERCE #CONVERSION . @PIETERJ<br />
  47. 47. 47<br />EMERCE #CONVERSION . @PIETERJ<br />
  48. 48. intelligent design?<br />
  49. 49. 49<br />EMERCE #CONVERSION . @PIETERJ<br />all content copyright of their respective owners<br />

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