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ehrm 12 - David Nieborg - Flight 1337

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ehrm 12 - David Nieborg - Flight 1337

  1. 1. eHRM & Gamification Game-oplossingen voorretentie en betrokkenheid dr. David B. Nieborg
  2. 2. David@flight1337.com @gamespacenl
  3. 3. “In every job that must be done,there is an element of fun.You find the fun and ‘SNAP’the job’s a game”
  4. 4. Engagement
  5. 5. Reward
  6. 6. Recruit
  7. 7. Retention
  8. 8. Reward
  9. 9. Level 1
  10. 10. x 10
  11. 11. !
  12. 12. ?
  13. 13. +1 Zilver
  14. 14. Recruit
  15. 15. x 30
  16. 16. L FG ooking or roup
  17. 17. !
  18. 18. ?
  19. 19. +28 Zilver
  20. 20. Retention
  21. 21. (betekenisvolle) InformatieErkenning Terugkoppeling (spelregels)
  22. 22. 0 tijd5550 0 10 20 30 40 50 60 70 80
  23. 23. Rewardecruitetain
  24. 24. De Belofte
  25. 25. “What if we decided to use everything we knowabout game design to fix what’s wrong withreality? What if we started to live our real liveslike gamers, lead our real businesses andcommunities like game designers, and think aboutsolving real world problems like computer andvideo game theorists?”
  26. 26. De Uitdaging
  27. 27. Gamification
  28. 28. Het gebruik van game mechanieken & structuren binnen een niet-game-contextom de betrokkendheid en acties van gebruikers te sturen
  29. 29. Niet nieuw
  30. 30. 3 trends1. Gebruik social media2. Opkomst “casual” games3. Technologie (sensoren)
  31. 31. 1. Genetwerkte technologie
  32. 32. Netwerk effecten
  33. 33. Groei van Facebook
  34. 34. 2. “Casual Revolution”
  35. 35. 9.000.000 (uur p/dag)8.000.000
  36. 36. 3. Sensoren
  37. 37. AfstandssensorLichtsensorVochtsensorGyroscoopVersnellingsmeterGPSMicrofoonCameraKompas
  38. 38. Implementatie
  39. 39. R&D
  40. 40. ROI?
  41. 41. Rewardecruitetain
  42. 42. David@flight1337.com @gamespacenl

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