The Japanese WayHow Consumers, Brands andRetailers use the Online FashionMarket in JapanSabine PickE-Fashion, AmsterdamJun...
Japan        2
What I will talk about                                    Japanese Reality               E-              MallsGPS Based   ...
Japan        Japanese Reality   4
Japan                     World’s 2nd largest                     Retail Market                     127.5 Million Japanese...
The Japanese Consumer          Shopping is Hobby          Choose Smartphones & Tablets          Commute on Public Transpor...
The           E-Commerce Market   Retail Sales Share of 10%   3,4% in Europe   Online market to hit ¥14 trillion by 2016 ≥...
What‘s Happening Online                           E-Malls      GPS Based                                               E-W...
E-Malls          Whats Happening Online   9
E-WalletsSmart Cards and Mobile Phones• Storing and dispensing money• Allow marketing promotion and shopper  analysis• Rak...
Social Networks                Gree Japanese       Mobage                Mixi                FacebookInternational        ...
Twitter          Whats Happening Online   12
Social Fashion Services            Whats Happening Online   13
Social Fashion Services            Whats Happening Online   14
Social Fashion Services• Allows users to post photo collages• Usually shared through  Facebook, Mixi, TwitterE.g. iQon (ww...
Fashion AppsDedicated Apps for easier shopping• Camera and GPS of smart phones as basis• For on- and offline shopping• Exa...
Finddog          Whats Happening Online   17
Finddog          Whats Happening Online   18
Finddog          Whats Happening Online   19
Finddog          Whats Happening Online   20
Finddog          Whats Happening Online   21
GPS-based PromotionsRetailers try increasingly• Location based coupons/promotions• Tracking customers GPS• Through separat...
Example 853                                FacebookStores                                                       GPS       ...
Example  97                                       FacebookStores                        Twitter                           ...
Example  15                                   Facebook         BlogStores                       Twitter                   ...
StrategiesCompany Priorities           Consumer Priorities• Need High Ranking in • Easy Shopping  Search Engines          ...
Successful Retailers & Brands• Cross Check• Cross Channel• Cross Promote              Strategies        27
Thank Youpick@pick-consulting.dewww.pick-consulting.de
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eFashion12 - Sabine Pick - Pick Consulting

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eFashion12 - Sabine Pick - Pick Consulting

  1. 1. The Japanese WayHow Consumers, Brands andRetailers use the Online FashionMarket in JapanSabine PickE-Fashion, AmsterdamJune 21st, 2012
  2. 2. Japan 2
  3. 3. What I will talk about Japanese Reality E- MallsGPS Based E-WalletsPromotions Fashion Apps Social Networks What‘s Happening Online Social Fashion Services Successful Companies Strategies 3
  4. 4. Japan Japanese Reality 4
  5. 5. Japan World’s 2nd largest Retail Market 127.5 Million Japanese Urban population of 79% People = Shops Japanese Reality 5
  6. 6. The Japanese Consumer Shopping is Hobby Choose Smartphones & Tablets Commute on Public Transport Stay Connected Value Convenience Japanese Reality 6
  7. 7. The E-Commerce Market Retail Sales Share of 10% 3,4% in Europe Online market to hit ¥14 trillion by 2016 ≥ doubling in market value Social Networks are Key Factor Shopping Apps important Whats Happening Online 7
  8. 8. What‘s Happening Online E-Malls GPS Based E-Wallets Promotions Social Fashion Apps Networks Social Fashion Services Whats Happening Online 8
  9. 9. E-Malls Whats Happening Online 9
  10. 10. E-WalletsSmart Cards and Mobile Phones• Storing and dispensing money• Allow marketing promotion and shopper analysis• Rakuten has own system Whats Happening Online 10
  11. 11. Social Networks Gree Japanese Mobage Mixi FacebookInternational Twitter Whats Happening Online 11
  12. 12. Twitter Whats Happening Online 12
  13. 13. Social Fashion Services Whats Happening Online 13
  14. 14. Social Fashion Services Whats Happening Online 14
  15. 15. Social Fashion Services• Allows users to post photo collages• Usually shared through Facebook, Mixi, TwitterE.g. iQon (www.iqon.jp)• Deals with 40 e-commerce sites• Ties with fashion magazines• Core demographics 20s female consumers Whats Happening Online 15
  16. 16. Fashion AppsDedicated Apps for easier shopping• Camera and GPS of smart phones as basis• For on- and offline shopping• Examples include „finddog“ and „shoplier“ Whats Happening Online 16
  17. 17. Finddog Whats Happening Online 17
  18. 18. Finddog Whats Happening Online 18
  19. 19. Finddog Whats Happening Online 19
  20. 20. Finddog Whats Happening Online 20
  21. 21. Finddog Whats Happening Online 21
  22. 22. GPS-based PromotionsRetailers try increasingly• Location based coupons/promotions• Tracking customers GPS• Through separate apps or Facebook Whats Happening Online 22
  23. 23. Example 853 FacebookStores GPS Twitter Based PromotionsOnlineShop SocialWeb Mobile Fashion AppsPage Service Successful Companies 23
  24. 24. Example 97 FacebookStores Twitter You TubeOnline E-Shop Malls SocialWeb Mobile Fashion Blogs Apps ServicePage Successful Companies 24
  25. 25. Example 15 Facebook BlogStores Twitter You TubeOnlineShopWebPage Successful Companies 25
  26. 26. StrategiesCompany Priorities Consumer Priorities• Need High Ranking in • Easy Shopping Search Engines • Convenient to use• Raise Visibility within • Free Shipping Social Networks• Have Smartphone Apps Strategies 26
  27. 27. Successful Retailers & Brands• Cross Check• Cross Channel• Cross Promote Strategies 27
  28. 28. Thank Youpick@pick-consulting.dewww.pick-consulting.de

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