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Advertising <br />On ConnectedTV<br />
The European leader for video advertising<br /><ul><li>15 offices covering 17 countries and growing
Representing 500+ global publishers in Europe
Local sales operations leveraging strong advertiser/agency relationship
First network to offer true multi-screen video advertising across Europe
Selling and serving video ads to:
PC, Laptop
Mobile
Tablets
Gaming consoles
Set Top Boxes, Blu-ray Players
Connected TVs and IPTV</li></li></ul><li>Connected TV<br />Connected TVs are television systems/<br />set top boxes that c...
Connected TV market potential<br /><ul><li>CTVs are biggest market shift since smartphones
52 million will be sold by Samsung, Sony & LG only
123 million Smart TVs expected to sell in 2014 alone (DisplaySearch research)
1.6 B CTV devices worldwide by 2014 (1.8 B TVs today) - ~ Twice as many TVs than laptops
400M+ connected TV devices already in use worldwide</li></li></ul><li>The CTV market today<br /><ul><li>Globally 40 Millio...
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eDay2011 - Smartclip

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eDay2011 - Smartclip

  1. 1. Advertising <br />On ConnectedTV<br />
  2. 2. The European leader for video advertising<br /><ul><li>15 offices covering 17 countries and growing
  3. 3. Representing 500+ global publishers in Europe
  4. 4. Local sales operations leveraging strong advertiser/agency relationship
  5. 5. First network to offer true multi-screen video advertising across Europe
  6. 6. Selling and serving video ads to:
  7. 7. PC, Laptop
  8. 8. Mobile
  9. 9. Tablets
  10. 10. Gaming consoles
  11. 11. Set Top Boxes, Blu-ray Players
  12. 12. Connected TVs and IPTV</li></li></ul><li>Connected TV<br />Connected TVs are television systems/<br />set top boxes that can adequately display some or more Internet content <br />Also known as: <br />Web-connected Smart TV, Smart TV, Internet-Connected TV, Broadband-enabled Television, Network-connected Televisions, Web-enabled TVs, Internet-to-television Video Services, Web-enabled Television Platforms, TVs Enabled for Internet Video...<br />
  13. 13.
  14. 14. Connected TV market potential<br /><ul><li>CTVs are biggest market shift since smartphones
  15. 15. 52 million will be sold by Samsung, Sony & LG only
  16. 16. 123 million Smart TVs expected to sell in 2014 alone (DisplaySearch research)
  17. 17. 1.6 B CTV devices worldwide by 2014 (1.8 B TVs today) - ~ Twice as many TVs than laptops
  18. 18. 400M+ connected TV devices already in use worldwide</li></li></ul><li>The CTV market today<br /><ul><li>Globally 40 Million CTVs were sold in 2010
  19. 19. 60% of new TVs sold this year are internet enabled
  20. 20. It took 268 days for Samsung to shift first million television apps,  53 days to shift next million
  21. 21. 5 million+ apps downloaded since April 2010
  22. 22. Significant marketing spend aimed at driving awareness</li></li></ul><li>All devices will be smart<br />iOS apps<br />2008: 500<br />2011: 500.000+<br />2015: much more<br />CTV apps<br />2009: ~50<br />2012: 1.000?<br />2015: ???<br />
  23. 23. Advertising on Connected TV<br />
  24. 24. ad·ver·tis·ing/ˈadvərˌtīziNG<br />Noun: Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. ...<br />TV advertising industry is worth 150+ Billion<br />Internet ad revenues will reach 90 Billion by 2013<br />
  25. 25. TV Advertising<br />Time of day /week<br />Geographic<br />Regional<br />Contextual<br />
  26. 26. Digital Ads<br />Platforms<br />Time of day /week<br />Include-ExcludePIxel<br />Site Re-targeting<br />Demographic<br />Custom <br />Segments<br />Audience<br />Age <br />Targeting<br />3rd Party Publisher<br />Geographic<br />Regional<br />Recency &Frequency<br />3rd Party Data Usage<br />Channel<br />Targeting<br />Clicker Re-targeting<br />Contextual<br />Behavioural<br />Geo-Location<br />Click-Stream<br />Creative Re-targeting<br />
  27. 27. Platforms<br />Time of day /week<br />Include-ExcludePIxel<br />Site Re-targeting<br />Demographic<br />Custom <br />Segments<br />Audience<br />Age <br />Targeting<br />3rd Party Publisher<br />Geographic<br />Regional<br />Recency &Frequency<br />3rd Party Data Usage<br />Channel<br />Targeting<br />Clicker Re-targeting<br />Contextual<br />Behavioural<br />Geo-Location<br />Click-Stream<br />Creative Re-targeting<br />
  28. 28. Fragmentation<br />?<br />Content Owner<br />Consumers<br />
  29. 29. <ul><li>Common frameworks
  30. 30. Better data/cookie storage to enable targeting
  31. 31. Integrated targeting tools within framework
  32. 32. Ability to update the software
  33. 33. Shorter certifications processes
  34. 34. Common ad formats and sizes
  35. 35. Flash and HTML5 support</li></ul>Connected TV<br />wish list<br />
  36. 36. UTAI<br />Universal Television AdServer Interface <br />AdServer/ Agency<br />
  37. 37. 2011<br /><ul><li>Video – pre, mid and post
  38. 38. Clickable video ads – through to browser
  39. 39. Interactive video</li></ul>Ad Formats<br />2012<br /><ul><li>Splash ads
  40. 40. 2nd screen, companion ads
  41. 41. Additional in-stream formats
  42. 42. And more . . . </li></li></ul><li>Marriage of TV and internet<br />
  43. 43. Questions?<br />Shirlene Chandrapal<br />VP Connected TV<br />smartclip<br />shirlene@smartclip.com<br />

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