The Company
4            2008:    Daniel Ek and MartinLorentzon developed an idea                               Spotify was  for a new...
Why so successful?                                        ‘All the music, all     15m+ Tracks with 10k added daily •      ...
Freemium Model                                  ‘the only service •   Free: Ad-supported              of its kind..’ •   S...
Spotify territoriesgrew digital revenuesby 43% in 2010 vs9.3% in neighbouringcountries(Billboard)Second largestsource of d...
The Features
Spotify social
The Spotify open API
The Spotify open API - For iOS!
Case Study
Introducingthe bandHurts Fe aturing    - Interactive audio novel    - Homepage take over    - Exclusive pre-release of alb...
Introducing the                                   band HurtsStreaming peaks on day ofHomepage takeover, with - Almostdoubl...
Detailed per-play data allows analysis on microlevel:Release of Hurts album
Now and Next
The Future:            ‘The URL will replace the MP3 - the default way to share music.’•   GrowthHome and away...•   Partn...
Questions?
eDay2011 - Ross Adams - Spotify
eDay2011 - Ross Adams - Spotify
eDay2011 - Ross Adams - Spotify
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  • Hyped through interactive audio novel\n- 86 recorded tracks\n- 11 different endings, corresponding to tracks of album\n\nPeak day, four-double number of streams boosted by homepage takeover\nDoubled daily streams after the campaign\n\nNow, with our detailed data we also look into more granular analysis of campaign reach...\n\n\n\n
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  • eDay2011 - Ross Adams - Spotify

    1. 1. The Company
    2. 2. 4 2008: Daniel Ek and MartinLorentzon developed an idea Spotify was for a new music service offering access to all the born! world’s music, instantly, simply and legally...
    3. 3. Why so successful? ‘All the music, all 15m+ Tracks with 10k added daily • the time..’ • Instant access - No buffering • Offline mode • Wherever and Whenever • Playlists 250m - The new mixtape
    4. 4. Freemium Model ‘the only service • Free: Ad-supported of its kind..’ • Subscription model • 1.6m Subscribers • 85% using Free service • Biggest competitor: Piracy
    5. 5. Spotify territoriesgrew digital revenuesby 43% in 2010 vs9.3% in neighbouringcountries(Billboard)Second largestsource of digitalmusic revenue forlabels in Europe(IFPI)
    6. 6. The Features
    7. 7. Spotify social
    8. 8. The Spotify open API
    9. 9. The Spotify open API - For iOS!
    10. 10. Case Study
    11. 11. Introducingthe bandHurts Fe aturing - Interactive audio novel - Homepage take over - Exclusive pre-release of album - Audio, display and billboard
    12. 12. Introducing the band HurtsStreaming peaks on day ofHomepage takeover, with - Almostdouble that of any other day End of Spotify campaign
    13. 13. Detailed per-play data allows analysis on microlevel:Release of Hurts album
    14. 14. Now and Next
    15. 15. The Future: ‘The URL will replace the MP3 - the default way to share music.’• GrowthHome and away...• PartnershipsTelia, Shazam, SoundHound … so far.• PlatformsMore devices will connect with apps:Sonos, Shazam, Logitech, SoundHound, Onkyoand services to extend around the home andwhere ever you are. ‘Convenience and access are crucial - simply switching on a device and accessing your music is the future.’
    16. 16. Questions?

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