Hyped through interactive audio novel\n- 86 recorded tracks\n- 11 different endings, corresponding to tracks of album\n\nPeak day, four-double number of streams boosted by homepage takeover\nDoubled daily streams after the campaign\n\nNow, with our detailed data we also look into more granular analysis of campaign reach...\n\n\n\n
eDay2011 - Ross Adams - Spotify
4 2008: Daniel Ek and MartinLorentzon developed an idea Spotify was for a new music service offering access to all the born! world’s music, instantly, simply and legally...
Why so successful? ‘All the music, all 15m+ Tracks with 10k added daily • the time..’ • Instant access - No buffering • Offline mode • Wherever and Whenever • Playlists 250m - The new mixtape
Freemium Model ‘the only service • Free: Ad-supported of its kind..’ • Subscription model • 1.6m Subscribers • 85% using Free service • Biggest competitor: Piracy
Spotify territoriesgrew digital revenuesby 43% in 2010 vs9.3% in neighbouringcountries(Billboard)Second largestsource of digitalmusic revenue forlabels in Europe(IFPI)
The Future: ‘The URL will replace the MP3 - the default way to share music.’• GrowthHome and away...• PartnershipsTelia, Shazam, SoundHound … so far.• PlatformsMore devices will connect with apps:Sonos, Shazam, Logitech, SoundHound, Onkyoand services to extend around the home andwhere ever you are. ‘Convenience and access are crucial - simply switching on a device and accessing your music is the future.’