"All That Can Be Measured, All That Can Be Known"
The best thing about the online channel is that it can be measured a million different ways. The worst thing about the online channel is that can be measured a million different ways. Hundreds of thousands of companies working to optimize their investment in the Internet suffer from "analysis paralysis" -- not knowing where to start with web site measurement despite having already invested in expensive tools and brilliant people.
Join Eric T. Peterson, author of Web Analytics Demystified, as he outlines the do's and don'ts of web measurement, focusing on the critical business processes behind "doing" web analytics.