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hotel industry in 2020
a personal view of @citizenlennert
topics
what’s going on today?
what will be going on in 2020?
hot items
marketing
brands/ownership
technology
…
SHARP CITICISM OF BOOKING.COM
IN GERMANY
25.05.2015
16%
55%
30%average earnings per hour
average rides per hour
average ride price
meanwhile at
In an email to Tnooz, travel
technology consultant Robert
Cole frames the challenges
facing major hotel groups in an
OTA w...
1. before simple world
9 brands 17 brands 8 brands
2. then from single branded to multi branded
3. now introduction of boo...
Choices of Online Travel Reservations by
Age Group
brand game
brand game
open your door
do we still need a screen and a keyboard?
or will a pair of glasses do?
smart use of data/technology
prediction number 1
traditional chains will not be that relevant anymore in 2020
prediction number 2
business travel will have gone to consumer sites
prediction number 3
priceline, google or alibaba/apple have become the sole
marketing platform for hotels
but it doesn’t
have to hurt!
prediction number 3
priceline, google or alibaba/apple have become the sole
marketing platfor...
must do’s
we must work together1
we must negotiate2
we must put the guest first3
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
eTravel - citizenM Hotels - Lennert de Jong
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eTravel - citizenM Hotels - Lennert de Jong

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eTravel 2015 - citizenM Hotels

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eTravel - citizenM Hotels - Lennert de Jong

  1. 1. hotel industry in 2020 a personal view of @citizenlennert
  2. 2. topics what’s going on today? what will be going on in 2020?
  3. 3. hot items marketing brands/ownership technology
  4. 4.
  5. 5. SHARP CITICISM OF BOOKING.COM IN GERMANY 25.05.2015
  6. 6. 16% 55% 30%average earnings per hour average rides per hour average ride price
  7. 7. meanwhile at
  8. 8. In an email to Tnooz, travel technology consultant Robert Cole frames the challenges facing major hotel groups in an OTA world with one core question. So the burning question is: what is most powerful – brand or distribution?
  9. 9. 1. before simple world 9 brands 17 brands 8 brands 2. then from single branded to multi branded 3. now introduction of booking brands 11 brands where is the loyalty of the guest?
  10. 10. Choices of Online Travel Reservations by Age Group
  11. 11. brand game
  12. 12. brand game
  13. 13. open your door
  14. 14. do we still need a screen and a keyboard? or will a pair of glasses do?
  15. 15. smart use of data/technology
  16. 16. prediction number 1 traditional chains will not be that relevant anymore in 2020
  17. 17. prediction number 2 business travel will have gone to consumer sites
  18. 18. prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels
  19. 19. but it doesn’t have to hurt! prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels
  20. 20. must do’s
  21. 21. we must work together1
  22. 22. we must negotiate2
  23. 23. we must put the guest first3

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