Jouk Pleiter
CHALLENGE (1) : “ INSIDE-OUT ” THINKING INTERNAL SYSTEMS  AND PLATFORMS INSIDE-OUT APPROACH Copyright © 2010 Backbase.  Al...
CHALLENGE (2) :  “TIME TO MARKET” INTERNAL SYSTEMS  AND PLATFORMS CUSTOMER EXPERIENCE CHANGE REQUIREMENTS CHANGE CAPABILIT...
SOLUTION  : NEXT GENERATION  TRAVEL PORTAL INTERNAL SYSTEMS  AND PLATFORMS CUSTOMER EXPERIENCE RICH PRESENTATION LAYER   L...
TRAVEL PORTAL :  PERSONAL / SEGMENTATION INTERNAL SYSTEMS  AND PLATFORMS TRAVEL PORTAL MY-SIZE- FITS - ME Copyright © 2010...
TRAVEL PORTAL :  E-BUSINESS RESULTS INTERNAL SYSTEMS  AND PLATFORMS TRAVEL PORTAL Copyright © 2010 Backbase.  All Rights R...
NEXT GENERATION  TRAVEL PORTAL
NEXT GENERATION :  RIA Copyright © 2009 Backbase.  All Rights Reserved.
NEXT GENERATION :  Widgets
NEXT GENERATION  : DYNAMIC PAGES (my-size-fits-me)   Standalone Gadget  Portal  as part of  the page  Traditional Portal P...
NEXT GENERATION  : Social
NEXT GENERATION  : Multi-Device User Experience  Platform Social Networks 3 RD  Party Content 3 RD  Party Apps ENTERPRISE ...
NEXT GENERATION :  My-Size-Fits-Me  Experience Existing CONTENT Existing DATA Existing SERVICES Existing APPS 3 rd  party ...
EXAMPLE : CUSTOMER / USER PERSPECTIVE
GOOGLE SEARCH:  “ BEACH HOLIDAY”
GOOGLE SEARCH:  “ OUTDOOR HOLIDAY”
<ul><li>DESTINATION PAGE </li></ul><ul><li>MASHUP </li></ul><ul><li>SOCIAL </li></ul><ul><li>DYNAMIC PACKAGING </li></ul>
MOBILE WIDGETS
MULTI-CHANNEL INTERACTION WEBSITE MOBILE OTHER SITES CCC Winkel Customer Experience Platform
EXAMPLE : E-BUSINESS PERSPECTIVE
POWER TO THE BUSINESS Travel Portal Portal Services BACKBASE PORTAL CIO ARCHITECT Portal Manager
 
 
Mashup : Content Hub Copyright © 2009 Backbase.  All Rights Reserved.
PORTAL MANAGER – ANALYTICS
 
WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 MORE INFO
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eTravel 2010 Jouk Pleiter Backbase

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eTravel 2010 Jouk Pleiter Backbase

  1. 1. Jouk Pleiter
  2. 2. CHALLENGE (1) : “ INSIDE-OUT ” THINKING INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH Copyright © 2010 Backbase. All Rights Reserved. BROADCAST CUSTOMER EXPERIENCE OUTSIDE-IN APPROACH DIALOG
  3. 3. CHALLENGE (2) : “TIME TO MARKET” INTERNAL SYSTEMS AND PLATFORMS CUSTOMER EXPERIENCE CHANGE REQUIREMENTS CHANGE CAPABILITY Copyright © 2010 Backbase. All Rights Reserved.
  4. 4. SOLUTION : NEXT GENERATION TRAVEL PORTAL INTERNAL SYSTEMS AND PLATFORMS CUSTOMER EXPERIENCE RICH PRESENTATION LAYER LOOSELY-COUPLED , WEB-ORIENTED ARCHITECTURE TO UNIFY APPLICATIONS , CONTENT AND DATA INTO AN EFFECTIVE CUSTOMER JOURNEY . Existing Backend Systems (investments) are not impacted. Copyright © 2010 Backbase. All Rights Reserved.
  5. 5. TRAVEL PORTAL : PERSONAL / SEGMENTATION INTERNAL SYSTEMS AND PLATFORMS TRAVEL PORTAL MY-SIZE- FITS - ME Copyright © 2010 Backbase. All Rights Reserved.
  6. 6. TRAVEL PORTAL : E-BUSINESS RESULTS INTERNAL SYSTEMS AND PLATFORMS TRAVEL PORTAL Copyright © 2010 Backbase. All Rights Reserved. ATTRACT CONVERT RETAIN ENGAGE
  7. 7. NEXT GENERATION TRAVEL PORTAL
  8. 8. NEXT GENERATION : RIA Copyright © 2009 Backbase. All Rights Reserved.
  9. 9. NEXT GENERATION : Widgets
  10. 10. NEXT GENERATION : DYNAMIC PAGES (my-size-fits-me) Standalone Gadget Portal as part of the page Traditional Portal Page
  11. 11. NEXT GENERATION : Social
  12. 12. NEXT GENERATION : Multi-Device User Experience Platform Social Networks 3 RD Party Content 3 RD Party Apps ENTERPRISE Content, Data & Applications Copyright © 2010 Backbase. All Rights Reserved. PC MOBILE TV
  13. 13. NEXT GENERATION : My-Size-Fits-Me Experience Existing CONTENT Existing DATA Existing SERVICES Existing APPS 3 rd party APPS 3rd party Content TRAVEL PORTAL YOUR APPLICATIONS PARTNERS Copyright © 2010 Backbase. All Rights Reserved. My-size-fits-Me
  14. 14. EXAMPLE : CUSTOMER / USER PERSPECTIVE
  15. 15. GOOGLE SEARCH: “ BEACH HOLIDAY”
  16. 16. GOOGLE SEARCH: “ OUTDOOR HOLIDAY”
  17. 17. <ul><li>DESTINATION PAGE </li></ul><ul><li>MASHUP </li></ul><ul><li>SOCIAL </li></ul><ul><li>DYNAMIC PACKAGING </li></ul>
  18. 18. MOBILE WIDGETS
  19. 19. MULTI-CHANNEL INTERACTION WEBSITE MOBILE OTHER SITES CCC Winkel Customer Experience Platform
  20. 20. EXAMPLE : E-BUSINESS PERSPECTIVE
  21. 21. POWER TO THE BUSINESS Travel Portal Portal Services BACKBASE PORTAL CIO ARCHITECT Portal Manager
  22. 24. Mashup : Content Hub Copyright © 2009 Backbase. All Rights Reserved.
  23. 25. PORTAL MANAGER – ANALYTICS
  24. 27. WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 MORE INFO

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